Specialist, YouTube Growth

StoneX Group; Cape Town; Hybrid; ZAR 200 000 - 300 000; Full time

Job summary

A leading financial services firm located in Cape Town is seeking a YouTube Growth Specialist to enhance and grow multiple YouTube channels. The role involves strategic video planning, analytics, and close collaboration with marketing teams to maximize audience engagement and content performance. Candidates with experience in SEO, video strategy, and a strong understanding of the financial markets will excel in this position. The opportunity offers a hybrid working environment.

Qualifications

• Extensive experience in optimizing YouTube accounts.
• Experience presenting progress against critical video growth metrics.
• Knowledge of SEO best practices in both YouTube.

Responsibilities

• Maintain a video publishing calendar aligned with the content calendar.
• Analyze trends in YouTube with analytics and competitive audits.
• Collaborate with the SEO team on best practices for video optimization.

Skills

YouTube optimization

Video strategy development

SEO best practices

Content analysis

Education

Bachelor’s degree in Communications, Motion Graphics, Video Design or Business

Tools

videIQ

TubeBudy

TubeRanker

Job description

Overview

Connecting clients to markets – and talent to opportunity.

With 4,500+ employees and over 300,000 commercial, institutional, payments, and retail clients, we operate from more than 70 offices spread across six continents. As a Fortune 100, Nasdaq-listed provider, we connect clients to the global markets – focusing on innovation, human connection, and providing world-class products and services to all types of investors.

Whether you want to forge a career connecting our retail clients to potential trading opportunities, or ingrain yourself in the world of institutional investing, StoneX Group is made up of four business segments that offer endless potential for progression and growth.

Responsibilities

Position Purpose:The YouTube Growth Specialist is responsible for the day-to-day growth of multiple channels owned by StoneX – including StoneX Official, Forex.com and City Index brands. The manager will work with content teams to organize an effective video calendar to optimize for views, engagement, subscribers and leads. Supporting content creators by optimizing video titles, descriptions, provide recommendations to the design team on how to create compelling thumbnails and more to grow our channels, reach unique audiences according to brand guidelines and convert viewers to leads.

On the strategic side, the YouTube Growth Specialist will be considered an internal expert on the platform. Regular strategic discussions will be held along with the implementation of strategic trialing to ensure our videos reach larger groups. Organization of playlists, integration of new CTAs and feedback highlighting strategic content gaps that can be pursued are all vital elements of this role.

The YouTube growth manager will be required to collaborate closely with other marketing department leads across day-to-day content amplification, internal projects and department events, training and upskilling opportunities – including heads of: Content, TV, Social Media, and SEO.

Primary duties will include:

• Maintain a video publishing calendar that works alongside the general content calendar
• Help in the production and upload process of videos in support of various content creators to ensure optimal cadence and free time for more content production
• Work with stakeholders for any video production needs that optimize the exposure and frequency of content in YouTube
• Work with design teams to create better and unique thumbnails for individual videos and series
• Analyze trends in YouTube with analytics and competitive audits
• Generate regular performance reports to show performance, short falls, opportunities, competitor analysis and other important strategic insights
• Stay up to date with the latest announcements and releases about the online video industry from the relevant digital players
• Collaborate with the SEO team to create best practices for video titles and descriptions that can be shared with content creators – with regular updates to stay abreast of evolving trends.
• Optimize titles, descriptions and keywords, YT tags and hashtags, captions, filenames, etc. to be SEO focusedSync with the SEO Team to propose strategies to maximize content reach
• Create the videos CTA/CTR strategy by employing smart thumbnails placement (A/B Testing)

Qualifications

To land this role you will need:

• Extensive experience in optimizing YouTube accounts
• Experience presenting progress against critical video growth metrics
• Experience in video strategy development with demonstrated improvement in performance over time
• Knowledge of SEO best practices in both YouTube. Experience of best practices for video optimization in Google search would be an advantage
• Experience working with YT SEO software like videIQ, TubeBudy, TubeRanker or similar

What makes you stand out:

• Knowledge of financial markets and the important companies/influencers operating within the niche would be an advantage
• Nice to have experience: growing YouTube channels with a global follower base of 100K to 1M
• Strong preference for an understanding and interest in markets and self-directed trading

Education / Certification Requirements:

• Bachelor’s degree in Communications, Motion Graphics, Video Design or Business would be an advantage

Working environment:

• Hybrid/In-office