Social Media Strategist

The Legends Agency; Johannesburg; Hybrid; ZAR 200 000 - 300 000; Full time

Job summary

A dynamic creative agency seeks a Social Media Strategist in Johannesburg. The role focuses on building data-driven strategies to enhance brand visibility and drive engagement. Candidates must have 2-3 years of experience in social media strategy and a strong understanding of platforms like Meta and TikTok. The position offers a hybrid work environment with a competitive salary range of R30,000 - R40,000.

Qualifications

• 2-3 years of experience in social media strategy or a related role.
• Strong understanding of major platforms and their audiences.
• Creative thinker with a keen eye for trends and visual storytelling.

Responsibilities

• Develop and implement platform-specific strategies aligned to campaign goals.
• Conduct in-depth audience, industry, and competitor research to inform decisions.
• Track key performance metrics and translate data into insights.

Skills

Social media strategy

Analytics tools

Creative thinking

Community engagement

Tools

Meta Insights

Google Analytics

Job description

Social Media Strategist
Join a fast-growing creative agency shaping bold digital campaigns
Johannesburg | Hybrid (Norwood) | R30 000 -R40 000

About Our Client
Our client is a dynamic and rapidly scaling creative agency producing bold, high-impact work across digital, social, print, and experiential platforms. They collaborate with global brands and innovative startups, delivering campaigns rooted in storytelling, creativity, and strategic thinking. The team thrives in a fast-paced, collaborative environment where fresh ideas are encouraged and celebrated.

The Role: Social Media Strategist
This role focuses on building and delivering data-driven social media strategies that enhance brand visibility, drive engagement, and support business objectives. You'll work closely with a multidisciplinary team of designers, content creators, and marketers to craft campaigns that are creative, effective, and culturally relevant across platforms.

Key Responsibilities

• Minimum 2-3 years of experience in social media strategy or a related role

• Develop and implement platform-specific strategies aligned to campaign goals

• Conduct in-depth audience, industry, and competitor research to inform decisions

• Use social media management tools to schedule, monitor, and optimise content

• Track key performance metrics (engagement, reach, CTR, conversions) and translate data into insights

• Collaborate with content and design teams to create on-brand, visually compelling content

• Maintain active community engagement through timely, authentic interaction

• Stay updated with evolving platform algorithms, tools, and trends

About You

• 2-3 years of experience in a social media, digital marketing, or agency environment

• Strong understanding of major platforms (Meta, TikTok, X, LinkedIn, YouTube) and their audiences

• Confident using analytics tools (Meta Insights, Google Analytics, etc.)

• Skilled at turning data into actionable strategy

• Creative thinker with a keen eye for trends and visual storytelling

• Highly organised, proactive, and collaborative

• Experience in agency or fast-paced environments is a strong advantage