Social Media Specialist

Recruit for Africa PTY Limited; Stellenbosch; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A dynamic hospitality group in Stellenbosch is seeking a creative Social Media Specialist to manage and enhance the online presence of three distinctive brands. You will develop and execute content strategies, create and schedule engaging posts, and monitor analytics to drive community engagement. Ideal for someone with proven experience in social media management, strong writing skills, and a keen eye for design. Competitive salary of R15,000 – R18,000 per month, based on experience.

Qualifications

• Proven experience in social media management specific to hospitality or lifestyle.
• Strong writing and design skills.
• Ability to work independently and manage multiple tasks.

Responsibilities

• Create and manage content across various social media platforms.
• Develop engaging campaigns to enhance brand visibility.
• Monitor and analyze social media performance for improvement.

Skills

Social media management

Copywriting

Visual storytelling

Analytics proficiency

Creativity

Organizational skills

Tools

Social media scheduling tools

Job description

Social Media Specialist | Stellenbosch | Hospitality Group

A dynamic hospitality and lifestyle group in Stellenbosch is seeking a creative and strategic SOCIAL MEDIA SPECIALIST to manage the online presence of three distinctive brands:

• A vibrant food and market destination,
• A boutique wine emporium nested within it, and
• A historic homestead offering unique experiences.

Together, these brands celebrate fine dining, wine culture, and heritage living – and we’re looking for someone who can bring their stories to life across digital platforms.

Role Overview

As the Social Media Specialist, you will be responsible for developing and executing engaging content strategies that grow brand awareness, drive customer engagement, and strengthen community connections. You’ll work closely with marketing and operations teams to ensure each brand’s voice is consistent, authentic, and impactful.

Key Responsibilities

• Create, schedule, and manage content across Instagram, Facebook, TikTok, and LinkedIn.
• Develop campaigns that highlight food, wine, events, and lifestyle experiences.
• Monitor analytics and optimize performance to meet engagement and growth targets.
• Collaborate with photographers, designers, and event teams to produce high‑quality visuals.
• Respond to community interactions and maintain a positive brand presence.
• Stay ahead of digital trends and propose innovative ideas for growth.

Requirements

• Proven experience in social media management (hospitality, lifestyle, or wine industry preferred).
• Strong copywriting and visual storytelling skills.
• Proficiency in social media tools, analytics, and scheduling platforms.
• Creative eye for photography, video, and design.
• Ability to work independently while coordinating with multiple teams.
• Excellent organizational skills and attention to detail.

Salary

• Competitive range: R15,000 – R18,000 per month, depending on experience.

To apply for Social Media Specialist | Stellenbosch | Hospitality Group, please send your CV WITH UP-TO-DATE EMPLOYMENT HISTORY AND INSERTED FULL-LENGTH PHOTO.

We appreciate all applications. However, only shortlisted candidates will be contacted for further assessment, within 10 working days of the application.

Personal information received from applicants will only be processed for the purposes obtained as disclosed in our privacy policy. By applying for this job, you accept that we can process your personal information as specified and you agree to our privacy policy found on Recruit for Africa website. Recruit for Africa (Pty) Ltd has safeguards in place to ensure the confidentiality of this personal information.

Recruit for Africa will only send emails from “@recruitforafrica.com” domain and will never ask job seekers to pay recruitment, visa or any travel fees into our account.