Social Media Specialist

HelloKindred; Cape Town; Hybrid; ZAR 200,000 - 300,000; Full time

Job summary

A leading recruitment agency is seeking a Social Media Specialist in Cape Town. This hybrid role focuses on executing and optimizing social media campaigns across various platforms including LinkedIn. The ideal candidate will demonstrate strong stakeholder management and a deep understanding of social media functionalities, ensuring effective engagement and performance improvement. Commitment to innovative strategies and collaboration within a global framework is essential.

Qualifications

• Deep understanding of social media functionalities, especially LinkedIn.
• Strong communication and influencing skills.
• Proven ability to manage multiple campaigns.
• Experience in social-first creative development.

Responsibilities

• Implement and optimize social media campaigns.
• Analyze performance data to increase ROI.
• Develop strategic media plans based on KPIs.
• Collaborate with teams to ensure efficiencies.

Skills

Social media platform functionalities

Stakeholder management

Campaign management

Planning and organizational skills

Social-first creative development

Data insights utilization

Proactive and resourceful mindset

Interpersonal skills

Job description

Who is HelloKindred? HelloKindred are specialists in staffing marketing, creative and technology roles, offering a range of talent solutions that can be delivered on-site, remotely or hybrid.

Our vision is to make work accessible and people’s lives better. We do this by disrupting traditional employment barriers –connecting ambitious talent to flexible opportunities with trusted brands.

Job Description

End date: 3-6 months to start (potential to be ongoing support)

Work set up: Hybrid with partial in-office work in Cape Town. Our client, a leading global financial infrastructure and data provider, is looking for a Social Media Specialist to support the planning and execution of social media publishing across multiple brands and subsidiaries.

This role reports to the Head of Social Media and sits within a global center of excellence responsible for strategic experience, paid social, community management, and reporting within the Corporate Affairs and Marketing function. The ideal candidate will assess, strategize, and consult on the best methods and approaches for social media campaigns aligned with strategic objectives. This role requires the ability to manage multiple projects simultaneously in a highly matrixed organization, with strong attention to detail, persistence, and a results-driven mindset. The complexity of the organization and its global reach presents a unique opportunity to shape a best-in-class organic social strategy.

What you will do:

• Implement, analyze, and optimize social media campaigns, including reporting results across the business.
• Analyze performance data and optimize campaigns to increase ROI.
• Develop strategic media and measurement plans based on stakeholder objectives and KPIs.
• Strategize and recommend the most effective social execution tactics based on stakeholder briefs.
• Rework, optimize, and improve briefed adverts using platform-specific formatting knowledge.
• Assess and incorporate campaign metrics into strategic planning.
• Collaborate with internal teams to ensure cross-channel efficiencies.
• Manage campaign and regional budgets, including planning and forecasting to ensure timely and effective use of funds.
• Report campaign data and generate actionable insights for stakeholders and internal teams.
• Identify engagement opportunities for tactical accounts to maximize reach and accelerate user engagement.
• Coordinate with cross-functional teams to identify best practices and promote innovative social media concepts across the organization.
• Serve as the go-to expert for social media, keeping the department informed of successes, learnings, trends, targeting strategies, and creative formats.

Qualifications

• Deep understanding of social media platform functionalities, especially LinkedIn, and campaign management interfaces.
• Strong stakeholder management with excellent communication and influencing skills.
• Proven ability to manage multiple active campaigns and optimize them to meet goals.
• Excellent planning and organizational skills.
• Experience in social-first creative development aligned with global branding standards.
• Ability to use campaign data insights to inform and refine activities.
• Skilled in providing best practice guidance and training for stakeholders.
• Proactive, resourceful, and eager to learn and think laterally.
• Familiarity with test-and-learn or A/B testing methodologies.
• Proficient in customer targeting and segmentation.
• Self-motivated and capable of working independently.
• Strong interpersonal skills with the ability to communicate positively and drive improvement.
• Comfortable working in a large, matrixed organization and collaborating with global teams across time zones.
• Adaptable to the evolving nature of social media, including trends, regulations, platforms, and tools.
• Committed to continuous professional development and peer growth.

Additional Information

Candidates must be legally authorized to live and work in the country the position is based in, without requiring sponsorship.

We appreciate your interest in this opportunity. Please note only applicants selected for an interview will be contacted.

HelloKindred is proud to be an equal opportunity employer, committed to creating a diverse environment. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity/expression, sexual orientation, national origin, disability, age, or veteran status.