SOCIAL MEDIA MANAGER

AB InBev Africa; Randburg; On-site; ZAR 200,000 - 300,000; Full time

Job summary

A leading beverage company is seeking a Community Manager to oversee social media communications. The ideal candidate will have over 3 years of experience in community management and social media management, with a strong understanding of South African culture. Responsibilities include driving engagement, managing content, and overseeing crisis responses, ensuring alignment with brand playbooks. This role offers the chance to work in a dynamic environment and to lead innovative social strategies.

Qualifications

• Minimum of 3+ years in community management.
• 2+ years of experience in social media management.
• Live event coverage experience.

Responsibilities

• Drive earned media through engaging social media content.
• Manage daily messaging and moderation of social media channels.
• Track performance of social media campaigns.

Skills

Community management

Social media management

Crisis management

Leadership skills

Content creation

Education

Higher Certificate/Diploma

Job description

Overview

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

The Key Purpose of this role is to act as the key custodian for our amazing brands and lead social media communications in a professional, fast-paced and engaging manner.

Key Roles and Responsibilities

• Consistently drive and champion the craft and quality of social media to drive earned media through the development of compelling content
• Manage the day-to-day messaging, monitoring, and moderation of assigned social media channels
• Ensure content is posted timeously across social media platforms
• Ensure complaints are managed efficiently, professionally and timeously and that negative sentiment is closely monitored
• Drive engagement and conversations with the community that are conversationally led, relevant and “real-time”
• Identify tactical and relevant opportunities to engage with the community through daily, weekly and/or campaign war rooms
• Be the gatekeeper of ensuring that content follows internal brilliant basics, media principles and is compliant with legal guidelines
• Inter-agency relationship building and management
• Maintain the highest editorial standards for all copy and ensure that it conforms to the evolving brand voice within the social playbook
• As a brand custodian for the respective brands you work on, proactively review and advise what content produced throughout the year is high quality and aligned to brand playbooks
• Input into campaign ideas and creative brainstorming sessions
• Working closely with the Trends and Insights team to drive positive sentiment and optimize on content opportunities
• Assisting in compiling weekly social media platform reports with conversation and community trends and campaign reports in conjunction with the Data and Insights team
• Track performance of social media campaigns, content, and overall health of the assigned social handles with regular reporting inputs to the data and insights team
• Be the point-of-contact in all crisis response – following the playbook guidelines for escalation procedures and crisis management workflows
• Assist with compiling crisis reports timeously while measuring and reporting on the reach, influencers, conversation topic drivers and level of reputational threat to the brand
• Find new ways to communicate, identify new content opportunities and ways to repurpose /create content
• Explore new angles and tactics for your content approach
• Collaborating with creative teams to craft content that best answers social media content briefs

Key Attributes and Competencies

• Strong understanding of South African / African culture
• Must be confident and have clear passion points to be allocated to according brands
• Fun and energetic
• Able to work under pressure and deal with working on multiple accounts
• Strong leadership skills
• Driven and clear understanding of KPIs and how to action them
• Have a self-starter mindset
• Self-motivated, organized and passionate
• Pro-active
• Ability to adapt and understand
• Confidence
• Ability to perform under pressure when crisis hits

Minimum Requirements

• Matric
• Higher Certificate/Diploma or relevant tertiary qualifications / certifications
• 3+ years in community management
• 2+ years in social media management
• Live event coverage experience
• High understanding of social media and the platforms
• Proven work experience as a Community Manager or very similar role
• Experience with planning and leading community initiatives
• Ability to identify and track relevant community KPIs
• Foundational knowledge of paid social media ads (Meta Ads, Twitter Ads, etc.)
• Understanding of broader digital marketing ecosystem, including content marketing, email marketing, and digital analytics

Additional information

• Band: VIII

SAB/ABInBev is an equal opportunity employer, and all appointments will be made in line with SAB/ABInBev employment equity plan and talent requirements. The advert has minimum requirements listed. Management reserves the right to use additional/ relevant information as criteria for short-listing.