Social Media & Digital Marketing Virtual Assistant

Assist World; South Africa; Remote; ZAR 200 000 - 300 000; Part time

Job summary

A dynamic marketing company is seeking a Social Media & Digital Marketing Virtual Assistant to manage two distinct brands. The ideal candidate should have 3+ years of experience in social media management, excellent self-management skills, and the ability to create engaging content. This role offers a remote work environment with competitive compensation and performance bonuses.

Benefits

100% remote work

$50 birthday bonus

$200 testimonial bonus

$300 tenure bonus every 6 months

$500 entry monthly raffle

Qualifications

• 3+ years of experience in social media management or digital marketing.
• Ability to create consistent content across different brands.
• Strong communication and self-management skills.

Responsibilities

• Manage and grow social media accounts for two brands.
• Create and maintain content calendars for each brand.
• Assist with email marketing and lead nurturing.

Skills

Social media management

Content creation

Email marketing

Graphic design

Self-management

Tools

Canva

Meta Business Suite

Squarespace

Job description

Client Industries

Real Estate & Coaching (house flipping, moving into commercial real estate, education/coaching); Firearms Safety & Training (military and civilian audience).

About the Client

• Real Estate & Coaching Brand – Residential flipping, moving into commercial real estate, and coaching/education around investing and mindset.
• Firearms Training Company – Established training business serving military contracts and expanding into the civilian market, focusing on gun safety, home defense, and family protection.

Role Summary

We are looking for a proactive, high‑energy Social Media & Digital Marketing Virtual Assistant who can take ideas and run with them.

Your core mission is to:

• Turn Jeanette and her husband’s expertise into consistent, on‑brand content.
• Manage social media for two brands (real estate/coaching + firearms training).
• Support light website updates and email marketing (newsletter + sequences).
• Bring structure, consistency, and measurable growth, without needing constant hand‑holding. This is not a “wait for instructions” role; it is for someone who enjoys ownership, initiative, and problem‑solving.

Key Responsibilities

Social Media Management (Two Brands)

• Manage and grow social media accounts for: • Real estate & coaching brand • Husband’s firearms safety & training brand
• Create and maintain content calendars for each brand.
• Turn rough ideas, talking points, or voice notes into:
  • Posts, carousels, captions
  • Reels / short‑form videos
  • Simple graphics (quotes, tips, before/after, educational snippets)
• Coordinate with the client on topics:
  • Suggest prompts: “Talk about X,” “Record a short video on Y.”
  • Use those assets to create multiple content pieces.
• Schedule content consistently and post at optimal times.
• Incorporate basic hashtag research and platform best practices.
• Optionally assist with light engagement (comments, DMs) following client‑approved tone and guidelines.

Email Marketing & Lead Nurture

• Help build and maintain a newsletter for at least one or both brands.
• Assist with:
  • Setting up or refining a lead magnet
  • Creating or polishing a welcome email sequence
  • Drafting and scheduling periodic email newsletters/updates
• Keep lists organized and ensure consistent communication with subscribers.

Website Updates (Husband’s Training Brand)

• Work within Squarespace to:
  • Update copy, images, and class information
  • Suggest and implement basic layout or UX improvements that may improve conversion (signups, inquiries)
  • Ensure social media campaigns and website messaging are aligned

Reporting & Optimization

• Track and summarize basic performance metrics:
  • Follower growth, reach, engagement, clicks
  • Email opens/clicks
• Provide simple, practical insights: what’s working, what isn’t, and what to try next.
• Bring proactive suggestions for content themes, experiments, or improvements.

Tools & Platforms

• Must‑Have Experience:
  • Instagram (posting, Reels, Stories)
  • Facebook (pages/groups basic posting)
  • Basic design tools: Canva or similar
  • Any modern social scheduling tool (e.g., Meta Business Suite or equivalent)
• Nice‑to‑Haves:
  • Squarespace (or similar website builder)
  • Email marketing platforms (Mailchimp, ConvertKit, Flodesk, etc.)
  • Basic familiarity with using ChatGPT/AI tools to assist with ideation, outlines, or drafts
  • Experience working with two distinct audiences/brands at once

Ideal Candidate Profile

• Have 3+ years of experience in social media management and/or digital marketing for small businesses, coaches, or online brands.
• Comfortable managing content for two different audiences (e.g., real estate/finance and personal safety/training).
• Can take a messy brain dump and turn it into a clear plan and polished content.
• Excellent at self‑management: no micro‑instructions needed.
• Communicate clearly, confidently, and enthusiastically.
• Comfortable asking smart questions up front, then executing independently.
• Open to feedback and iterative improvement.
• Align with a values‑based, safety‑focused approach to the firearms training / self‑defence niche (no extreme content, strictly safety and responsible ownership framing).

Personality & Working Style (Very Important)

• Take initiative: brings ideas, doesn’t wait to be micromanaged.
• Enjoy solving problems instead of asking about every small decision.
• High energy, positive attitude, and “let’s make this happen” vibes.
• Thrives in a slightly chaotic, entrepreneurial environment and helps bring order.

Nice‑to‑Have Experience

• Real estate, investing, or coaching/education brands.
• Firearms, tactical, or outdoor brands (especially in a safety / training context).
• Experience building or optimizing simple funnels (social → landing page → email list).
• Past work with creators, personal brands, or couples running a business together.

Salary

$500 - $700 a month.

Benefits & Perks

• 100% REMOTE
• $50 birthday bonus
• $200 testimonial bonus
• $300 tenure bonus every 6 months
• $500 entry monthly raffle
• NO TRACKER. NO PROBLEM

Why Join Assist World?

100% remote work, competitive base salary, performance incentives, and a supportive, flexible environment.