Social Media & Content Manager

Initiate International; Cape Town; Hybrid; ZAR 300 000 - 400 000; Full time

Job summary

A dynamic marketing agency in Cape Town is looking for a creative Social Media & Content Manager to drive digital presence and brand storytelling. You will manage social media channels, develop a content strategy, and create engaging content across formats. This hybrid role requires strong writing skills and a proactive approach. Join us to take part in shaping our brand and driving audience engagement in a growing business environment.

Benefits

Flexible working model

Growth opportunity within the company

Influence over brand strategy

Qualifications

• Proven experience as a Social Media Manager or Content Manager.
• Strong understanding of content strategy and audience engagement.
• Excellent writing skills adaptable to different audiences.

Responsibilities

• Own and manage all social media channels.
• Develop and execute a content-led social media strategy.
• Create and publish compelling content across various formats.
• Monitor trends and audience behavior to optimize content.

Skills

Social Media Strategy

Content Creation

Audience Engagement

Writing Skills

Analytical Thinking

Tools

Social Media Scheduling Tools

Analytics Software

Content Management Systems

Job description

Were looking for a creative, commercially minded Social Media & Content Manager to own our digital presence and bring our brand to life across social platforms and online channels. This role goes well beyond posting content — its about storytelling, engagement, and building a community that actually converts attention into loyalty.

You’ll shape our voice, drive meaningful engagement, and ensure content plays a real role in supporting marketing and business objectives.

What you will bring:

• Own and manage all social media channels, including LinkedIn, Instagram, Facebook, X, TikTok, and relevant emerging platforms
• Develop and execute a content-led social media strategy aligned to brand, growth, and marketing goals
• Create, curate, and publish compelling content across formats (written, visual, short‑form video, campaigns)
• Act as the voice of the brand online, managing comments, messages, and community interactions in a timely and professional manner
• Plan and support online marketing campaigns, launches, promotions, and brand initiatives
• Collaborate closely with marketing, design, and leadership teams to ensure consistent messaging and tone of voice
• Monitor trends, audience behaviour, and platform changes to keep content fresh, relevant, and effective
• Track, analyse, and report on performance metrics, using insights to continuously optimise content and engagement

What Were Looking For:

• Proven experience as a Social Media Manager, Content Manager, or similar role
• Strong understanding of content strategy, social platforms, and audience engagement mechanics
• Excellent writing skills with the ability to adapt tone across different channels and audiences
• A creative mindset combined with structure, organisation, and commercial awareness
• Experience using social media scheduling, analytics, and content management tools
• Comfortable working in a hybrid environment, with regular collaboration from the Cape Town office
• Proactive, detail‑oriented, and confident owning a highly visible role

Why Join Us:

• Be part of a growing, ambitious business with clear direction and momentum
• Own a role with real influence over brand presence and digital growth
• Hybrid working model offering flexibility and balance
• Opportunity to shape, evolve, and grow with the business as it scales

If youre serious about building content that cuts through the noise and social media that delivers real impact, we want to hear from you.