SOCIAL MEDIA CONSULTANT

Woolworths; Cape Town; On-site; ZAR 300 000 - 400 000; Full time

Job summary

A leading retail company in Cape Town is seeking a creative Social Media Consultant to grow brand engagement and presence. This role involves developing content, managing interactions, and leveraging social media insights to enhance performance. The ideal candidate should have a Bachelor’s degree in Marketing or Communications and at least 3 years of experience in social media management. Strong communication skills and creativity are essential.

Qualifications

• 3 years of social media management experience, ideally in beauty and/or fashion.
• Proficient in content creation and mobile editing tools.
• Strong visual storytelling skills.

Responsibilities

• Develop and manage a strategic social media plan to increase brand awareness.
• Capture and create engaging content directly from events.
• Track key metrics like impressions and follower growth.

Skills

Social media management

Content creation

Community building

Video production techniques

Engagement tracking

Strong communication

Education

Bachelor's degree in Marketing or Communications

Tools

Instagram Creator Studio

TikTok tools

Canva

Capcut

Brandwatch

Job description

Job category: Advertising and Communication

Location: Cape Town

Contract: Permanent

Remuneration: Market-related

EE position: No

Introduction

We are looking for a creative and strategic Social Media Consultant to help manage and grow our brand’s presence and engagement. The ideal candidate will have a passion for content creation, content planning and community building. You will be responsible for developing engaging, on-brand content and managing interactions to grow our audiences organically.

Responsibilities

• Develop, implement and manage a strategic social media plan to increase brand awareness, drive engagement and build community for our brand.
• Capture and create engaging content directly from events and on-the-ground activations for real-time social media storytelling.
• Support the creation of, and manage, diverse content to maintain a consistent and compelling brand presence on Instagram.
• Develop creative concepts for short-form videos and interactive posts, leveraging platform features.
• Ensure content is visually aligned with the brand’s aesthetic and tone of voice.
• Write compelling on-brand captions that resonate with our audience, builds community and drives growth.
• Ensure accuracy of captions, hashtags, tags and links.

Community Engagement and Management

• Schedule and post all content according to the content plan and as needed.
• Foster a positive and interactive online community by encouraging conversations, reposting user-generated content, and building relationships with followers.
• Tap into relevant social media trends, ensuring the brand stays connected to current conversations.

Analytics and Performance Reporting

• Track key metrics like impressions, interactions, follower growth, video views, and reach and report on them monthly.
• Use social media insights to monitor performance and adjust content based on data-driven insights.
• Prepare regular reports for the business, summarising social media performance and providing actionable recommendations for improvement.

Trendspotting and Innovation

• Stay up-to-date on emerging trends, viral challenges, and popular sounds across social platforms, including TikTok and Instagram, incorporating them into content when relevant.
• Experiment with new content types and formats, to maintain excitement and variety in our social media presence.

Collaborations and Partnerships

• Identify opportunities to collaborate with influencers, creators, or other brands to expand reach and engage with new audiences organically.
• Manage partnerships with UGC creators to ensure their content is delivered on-time and within brand guideline.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a similar field.
• 3 years of social media management experience, ideally in beauty and/or fashion.
• Experience with influencer marketing and community-building strategies.
• Basic knowledge of video production techniques and editing for short-form content.
• Familiarity with social listening and engagement tracking tools.
• Proven track record of growing audiences and driving engagement on Instagram through organic content.
• Proficient in content creation and mobile editing tools such as Instagram Creator Studio, TikTok’s native tools, Canva and Capcut.
• Strong understanding of Instagram and TikTok algorithms, including best practices for Reels, Stories, and TikTok videos.
• Familiarity with social media management tools (Brandwatch) for content scheduling and planning will be beneficial.
• A passion for social content and strong visual storytelling skills
• Ability to multitask and work well under pressure
• Strong content planning ability
• Strong communication and impeccable writing skills
• Excellent time-management skills with the ability to balance multiple priorities and deadlines in a fast-paced environment.
• Keen eye for new social media trends
• Passionate about social, with a deep understanding of Instagram and Tik Tok culture and trends.
• Creative, innovative, and up-to-date with the latest social media tools and trends.
• Self-driven, collaborative, and able to adapt quickly in a fast-paced digital environment.
• Collaborative, positive and energetic

Application Process

Interested candidates are invited to submit their resume and examples of Instagram and other social media content they have created. As part of your application, you will need to complete a content planning test and demonstrate your analytics competence.