Senior Web Analytics Specialist

Paracon; Johannesburg; Hybrid; ZAR 600,000 - 900,000; Full time

Job summary

A leading digital marketing firm in Johannesburg is seeking a Senior Web Analytics Specialist to optimize their web analytics systems. The role involves configuring Google Analytics and Google Search Console, integrating data into Power BI, and delivering reports to drive data-informed decisions. Ideal candidates have extensive experience in analytics and SEO, along with a relevant diploma. This position offers a hybrid work model and is contract-based.

Qualifications

• 6 years experience in configuring and optimizing Google Analytics.
• 2 years experience configuring Google Search Console.
• 4 years experience in data visualization using tools such as Power BI, Google Analytics, and Google Data Studio.
• 2 years of strong hands-on experience in SEO optimization and analysis.

Responsibilities

• Configure Google Analytics for the Portal, including setup on legacy and new platforms.
• Review and validate the company's current web analytics requirements and business needs.
• Deliver comprehensive reports and project plans for analytics implementation.
• Integrate website and social media data into Power BI.
• Maintain and optimize Google Search Console to support SEO goals.

Skills

Google Analytics

SEO

Power BI

Data Visualization

SQL

Attribution Modeling

Regression Analysis

Tableau

Data Mining

SAS

Education

NQF Level 6 Diploma or higher in Digital Marketing, Multimedia, Web Development, Information Systems, or Systems Development

Tools

Google Analytics

Power BI

Google Data Studio

Job description

Paracon

Duties & Responsibilities

Senior Web Analytics Specialist

We are seeking a Senior Web Analytics Specialist to join our digital team and lead the configuration, optimization, and reporting of our web analytics systems. This role requires deep technical expertise in Google Analytics, SEO, data visualization tools, and strong analytical skills to drive data-informed decisions across departments. You will be instrumental in configuring analytics on both legacy and new web portals, providing insights that support strategic digital goals.

Key Responsibilities :

• Configure Google Analytics for the Portal, including setup on legacy and new platforms.
• Review and validate the company's current web analytics requirements and business needs.
• Deliver comprehensive reports and project plans outlining estimated hours and tasks required for full analytics implementation.
• Set up and configure:

• Google Analytics dashboards and custom reports

• Monthly automated reporting for different departments

• Role-based access and hierarchy (Super Admin, Admin, Analyst)

• User logins for dashboard access

• Integrate website and social media data into Power BI via web connectors, exposing all available dimensions and metrics for analysis.
• Maintain and optimize Google Search Console to support SEO goals and search visibility.
• Provide support and troubleshooting for analytics issues across departments.

Minimum Qualifications :

• NQF Level 6 Diploma or higher in Digital Marketing, Multimedia, Web Development, Information Systems, or Systems Development.

Required Experience :

• 6 years experience in configuring and optimizing Google Analytics.
• 2 years experience configuring Google Search Console.
• 4 years experience in data visualization using tools such as Power BI, Google Analytics, and Google Data Studio.
• 2 years of strong hands-on experience in SEO optimization and analysis.

Proven examples of :

• SEO reports showcasing improvements in search engine rankings.
• Advanced Google Analytics reports highlighting website traffic performance.

Location : Johannesburg, Gauteng

Workplace Type: Hybrid

Job Type: Contract

Experience Level: Senior

We encourage you to apply - Kivara Rajgopal on or via

Required Experience : Senior IC

Key Skills: Adobe Analytics, Data Analytics, SQL, Attribution Modeling, Power BI, R, Regression Analysis, Data Visualization, Tableau, Data Mining, SAS, Analytics

Employment Type : Full-Time

Vacancy : 1