Senior Multimedia Marketing Specialist (YouTube)

Hire Hangar; Remote; ZAR 1 181 000 - 1 519 000; Full time

Job summary

A dynamic marketing firm is seeking a Senior Multimedia Marketing Specialist to spearhead their video and podcast strategy across various platforms like YouTube. The role requires a balance of creativity and analytics, overseeing production and optimizing content for audience engagement. Ideal candidates should have 3-5 years in content marketing and experience with tools such as Canva and Adobe Suite. Remote work is applicable, but availability during U.S. Eastern Time is necessary for collaboration.

Qualifications

• 3–5 years of experience in content marketing, podcast production, or multimedia strategy.
• Proven ability to grow YouTube and podcast audiences through data-driven experimentation.
• Strong track record of turning long-form content into high-performing, cross-channel campaigns.
• Solid understanding of SEO, YouTube algorithms, and platform-specific best practices.
• Hands-on experience with content tools such as Canva, Adobe Creative Suite, CapCut, HubSpot, and WordPress.
• Strong project management and communication skills in a fully remote work environment.
• Strategic thinker with a balance of creative vision and performance focus.

Responsibilities

• Lead podcast production from guest booking to post-production coordination.
• Design and implement a video-first content strategy to grow YouTube viewership and retention.
• Repurpose long-form content into platform-specific assets for Instagram, TikTok, LinkedIn, and more.
• Collaborate with editors and designers to ensure on-brand, high-quality content delivery.
• Create visual and promotional assets using Canva, Adobe Suite, or CapCut.
• Draft and publish newsletters, blog content, and resource materials aligned with product goals.
• Optimize media assets on web platforms for SEO and discoverability.
• Track and analyze performance via YouTube Studio, HubSpot, and analytics tools to inform content decisions.
• Engage with audiences across video and podcast platforms to build retention and loyalty.
• Support customer success with educational content such as onboarding and tutorial videos.

Skills

Content marketing

Podcast production

Multimedia strategy

Data-driven experimentation

Project management

Communication skills

SEO knowledge

Tools

Canva

Adobe Creative Suite

CapCut

HubSpot

WordPress

Job description

Senior Multimedia Marketing Specialist (YouTube)

Location: Remote (Must Be Available During U.S. Eastern Time Hours)
Position Type: Full-Time
Reports To: Executive Leadership

About the Role

We’re seeking a Senior Multimedia Marketing Specialist to lead and expand our video and podcast strategy across YouTube, podcast platforms, and social channels. In this role, you’ll oversee end-to-end production, bring a strategic approach to content planning, and play a central part in audience growth and engagement.

This is an ideal opportunity for a creative strategist who thrives at the intersection of content, analytics, and storytelling—someone who can manage execution while staying focused on performance and brand impact.

Key Responsibilities

• Lead podcast production from guest booking to post-production coordination

• Design and implement a video-first content strategy to grow YouTube viewership and retention

• Repurpose long-form content into platform-specific assets for Instagram, TikTok, LinkedIn, and more

• Collaborate with editors and designers to ensure on‑brand, high‑quality content delivery

• Create visual and promotional assets using Canva, Adobe Suite, or CapCut

• Draft and publish newsletters, blog content, and resource materials aligned with product goals

• Optimize media assets on web platforms (e.g., WordPress) for SEO and discoverability

• Track and analyze performance via YouTube Studio, HubSpot, and analytics tools to inform content decisions

• Engage with audiences across video and podcast platforms to build retention and loyalty

• Support customer success with educational content such as onboarding and tutorial videos

Qualifications

• 3–5 years of experience in content marketing, podcast production, or multimedia strategy

• Proven ability to grow YouTube and podcast audiences through data‑driven experimentation

• Strong track record of turning long‑form content into high‑performing, cross‑channel campaigns

• Solid understanding of SEO, YouTube algorithms, and platform‑specific best practices

• Hands‑on experience with content tools such as Canva, Adobe Creative Suite, CapCut, HubSpot, and WordPress

• Strong project management and communication skills in a fully remote work environment

• Strategic thinker with a balance of creative vision and performance focus

Additional Requirements

• Must be available during U.S. Eastern Time business hours for live sessions, collaboration, and team syncs