Senior Marketing Manager

WatersEdge Solutions; Johannesburg; Hybrid; ZAR 700 000 - 1 000 000; Full time

Job summary

A healthcare technology company is seeking a strategic and execution-focused Senior Marketing Manager. This pivotal role involves leading marketing efforts, driving lead flow, and enhancing brand visibility. The ideal candidate will have 4–5+ years in B2B/SaaS marketing and experience managing teams. This position offers a leadership opportunity in a hybrid working environment, fostering innovation and collaboration across functions.

Benefits

Leadership opportunity

Cross-functional collaboration

Strategic influence with room to build and scale

Qualifications

• 4–5+ years in campaign-led marketing, ideally in B2B/SaaS.
• Experience leading end-to-end campaigns.
• Passion for marketing in a mission-driven environment.

Responsibilities

• Manage and mentor a junior content marketer.
• Design and execute ABM and relationship-based campaigns.
• Lead the content calendar and drive thought leadership initiatives.

Skills

Campaign-led marketing

B2B/SaaS marketing

Strategic and hands-on execution

Managing junior marketers

Tools

HubSpot

SEO

PPC

Job description

Location: Hybrid
Employment Type: Full-Time, Permanent
Industry: Healthcare Tech | B2B SaaS

About the Role

WatersEdge Solutions is hiring a strategic and execution-focused Senior Marketing Manager to lead marketing for a healthcare tech company. This newly formed leadership role allows you to take ownership of content strategy, campaign execution, reporting, and ABM programs, while managing a Junior Content Marketer. You'll be instrumental in driving lead flow, elevating brand visibility, and setting the groundwork for future PR and thought leadership.

Key Responsibilities

• Manage and mentor a junior content marketer
• Design and execute ABM and relationship-based campaigns
• Lead the content calendar and drive thought leadership initiatives
• Oversee website performance, UX improvements, and conversion
• Collaborate cross-functionally to streamline lead funnel processes
• Own marketing reporting and performance metrics
• Support brand-building efforts including partnerships and PR

What You’ll Bring

• 4–5+ years in campaign-led marketing, ideally in B2B/SaaS
• Experience leading end-to-end campaigns
• Strong strategic and hands-on execution balance
• Prior experience managing junior marketers or freelancers
• Passion for marketing in a mission-driven environment

Nice to Have

• HubSpot knowledge and marketing reporting experience
• Familiarity with SEO, PPC, and inbound growth strategies
• Background in early-stage PR or brand building

What’s On Offer

• Leadership opportunity in a growing marketing function
• Cross-functional collaboration with executive team
• Strategic influence with room to build and scale
• Hybrid working flexibility

Company Culture

The company fosters a fast-paced, high-performance environment where curiosity, autonomy, and impact are central to success. Teams operate with a balance of strategic thinking and hands-on execution, and individuals are encouraged to take ownership of their workstreams while collaborating cross-functionally. Learning and growth are embedded into the culture, with leadership supporting mentorship, experimentation, and creative problem-solving. The business values clear communication, practical innovation, and a sense of shared purpose—making it an ideal place for marketers who are both strategic and delivery-oriented.

If you have not been contacted within 10 working days, please consider your application unsuccessful.