Senior Marketing Automation Specialist RSA

Marketing; Johannesburg; On-site; ZAR 300 000 - 400 000; Full time

Job summary

A leading travel brand in South Africa is looking for a Marketing Automation Senior Specialist to join their global team. The candidate will be pivotal in designing and optimizing marketing automation campaigns through email, SMS, and app push. Key responsibilities include developing automation strategies, managing Salesforce Marketing Cloud, and providing insights on campaign performance. Ideal candidates must have 3+ years of experience in marketing automation and strong skills in project management and data analysis.

Qualifications

• 3+ years of experience in Salesforce Marketing Cloud or similar platforms.
• Strong understanding of email marketing, segmentation, and customer journeys.
• Excellent project management and organizational abilities.

Responsibilities

• Develop and execute marketing automation strategies across email, SMS, and app push.
• Build automated workflows and lead-nurture journeys that elevate customer engagement.
• Monitor platform health and troubleshoot issues.

Skills

Salesforce Marketing Cloud expertise

Email marketing best practices

Data analysis and interpretation

Project management

Collaboration and communication

Tools

Salesforce Marketing Cloud

HubSpot

Marketo

Pardot

Job description

Are you a data-driven marketing automation professional with a passion for creating personalised customer journeys that drive real results? Flight Centre is looking for a Marketing Automation Senior Specialist to join our dynamic global marketing team.

As a Marketing Automation Specialist, you will play a pivotal role in designing, implementing, and optimizing marketing automation campaigns across email, sms and app push, to drive customer engagement, lead generation and revenue growth for Flight Centre Canada, while based in the Flight Centre South Africa head office.

You will leverage Martech platforms to create targeted, personalized campaigns across various channels, ensuring seamless integration with other marketing technologies and systems.

✨ What You’ll Do (Primary Accountabilities & Objectives)

Develop and execute end-to-end marketing automation strategies across email, SMS, and app push.

Build automated workflows, lead-nurture journeys, and segmentation programs that elevate customer engagement.

Implement lead scoring and personalisation tactics to improve conversion and retention.

Platform Management

Act as the Salesforce Marketing Cloud expert, ensuring smooth operations of all automation tools.

Manage data integrity through list maintenance, segmentation, and cleansing.

Monitor platform health, troubleshoot issues, and ensure compliance with global data regulations (GDPR, CAN-SPAM).

Run A/B and multivariate tests to optimise messaging, content, CTAs, and user journeys.

Continuously analyse campaign performance to identify trends and improvement opportunities.

Work closely with Martech, engineering, and data teams to ensure seamless integrations and platform enhancements.

Reporting & Insights

Produce regular reports on campaign performance, KPIs, and ROI.

Provide actionable insights and recommendations that influence marketing strategy.

Present findings to stakeholders and leadership to drive informed, data-driven decisions.

🎓 What You Bring (Skills & Capabilities)

Experience & Technical Skills

3+ years of experience in Salesforce Marketing Cloud or similar automation platforms (HubSpot, Marketo, Pardot, etc.).

Strong understanding of email marketing best practices, segmentation, and customer journey design.

Ability to interpret data, analyse trends, and transform insights into strategy.

Professional Skills

Excellent project management and organisational abilities—able to run multiple campaigns simultaneously.

Strong communication and collaboration skills, working effectively across global teams and with external partners.

Solid business acumen and customer-centric mindset.

Soft Skills

Self-driven, proactive, and able to work independently.

Strong problem-solving skills and resilience under pressure.

Comfortable navigating change and contributing to continuous improvement.

Part of a collaborative Global Marketing community.

Engage with international teams across product, engineering, data, and media.

Flexibility required for occasional meetings outside standard SA working hours (no weekends).

🚀 Ready to Join a Global Travel Brand?

If you’re passionate about leveraging marketing technology to build world-class customer journeys and want to grow your career in a global, fast-paced, and innovative environment—we’d love to hear from you!

Apply today and help shape the future of digital marketing at Flight Centre.