Senior Marketing Automation Specialist, Rsa

Flight Centre; Johannesburg; On-site; ZAR 300 000 - 400 000; Full time

Job summary

A leading global travel brand is looking for a Senior Marketing Automation Specialist based in South Africa. The role involves designing, implementing, and optimizing marketing automation campaigns across email, SMS, and app push. You will work with international teams, focusing on automating customer journeys and improving engagement through innovative strategies. Candidates should have a strong grasp of Salesforce Marketing Cloud and a passion for digital marketing.

Qualifications

• 3+ years experience in Salesforce Marketing Cloud or similar platforms.
• Strong understanding of email marketing best practices and customer journey design.
• Excellent project management and organizational abilities.

Responsibilities

• Develop and execute marketing automation strategies across various platforms.
• Build automated workflows and segmentation programs to enhance customer engagement.
• Monitor platform health and troubleshoot issues as they arise.

Skills

Salesforce Marketing Cloud

Email marketing best practices

Data interpretation and analysis

Project management

Collaboration

Problem-solving

Tools

HubSpot

Marketo

Pardot

Job description

Senior Marketing Automation Specialist, RSA

Join Flight Centre as a Senior Marketing Automation Specialist where you'll design, implement, and optimize marketing automation campaigns across email, SMS, and app push.

You’ll be based in the South Africa HQ and work within our global marketing team.

Primary Accountabilities & Objectives

• Develop and execute end-to-end marketing automation strategies across email, SMS, and app push.
• Build automated workflows, lead‑nurture journeys and segmentation programs that elevate customer engagement.
• Implement lead scoring and personalization tactics to improve conversion and retention.
• Act as Salesforce Marketing Cloud expert, ensuring smooth operations of all automation tools.
• Manage data integrity through list maintenance, segmentation, and cleansing.
• Monitor platform health, troubleshoot issues, and ensure compliance with global data regulations (GDPR, CAN‑SPAM).
• Run A/B and multivariate tests to optimize messaging, content, CTAs and user journeys.
• Analyze campaign performance, identify trends and improvement opportunities.
• Work closely with Martech, engineering, and data teams to ensure seamless integrations and platform enhancements.
• Produce regular reports on campaign performance, KPIs, and ROI.
• Provide actionable insights and recommendations that influence marketing strategy.
• Present findings to stakeholders and leadership to drive informed, data‑driven decisions.

What You Bring Experience & Technical Skills

• 3+ years experience in Salesforce Marketing Cloud or similar automation platforms (HubSpot, Marketo, Pardot, etc.).
• Strong understanding of email marketing best practices, segmentation, and customer journey design.
• Ability to interpret data, analyze trends and transform insights into strategy.

Professional Skills

• Excellent project management and organizational abilities—able to run multiple campaigns simultaneously.
• Strong communication and collaboration skills, working effectively across global teams and with external partners.
• Solid business acumen and customer‑centric mindset.

Soft Skills

• Self‑driven, proactive, and able to work independently.
• Strong problem‑solving skills and resilience under pressure.
• Comfortable navigating change and contributing to continuous improvement.

Working Environment

Part of a collaborative global marketing community. Engage with international teams across product, engineering, data, and media. Flexibility required for occasional meetings outside standard SA working hours (no weekends).

Ready to Join a Global Travel Brand?

We're looking for a marketing technology enthusiast who wants to shape the future of digital marketing at Flight Centre.

Apply today and help build world‑class customer journeys in a fast‑paced, innovative environment.