Senior Graphic Designer

Blueion Support Services; Gauteng; On-site; ZAR 500 000 - 700 000; Full time

Job summary

A dynamic creative agency in Gauteng is seeking a highly creative Senior Graphic Designer to produce visual assets for the iGaming industry. This role focuses on designing marketing visuals, collaborating with cross-functional teams, and optimizing performance-driven designs. Candidates should have over 5 years of experience, advanced skills in Adobe Creative Suite, and a strong ability to work under pressure while meeting deadlines. The position offers an exciting opportunity to influence player engagement across digital channels.

Qualifications

• 5+ years of professional graphic design experience, preferably in iGaming or online gaming.
• Proven experience producing digital marketing and performance-driven creative.
• Advanced proficiency in Adobe Creative Suite, especially Photoshop and Illustrator.

Responsibilities

• Conceptualise and deliver high-impact creative assets for digital platforms.
• Create conversion-focused designs aligned with campaign KPIs.
• Collaborate with copywriters and developers to strengthen creative effectiveness.

Skills

Conceptual thinking

Visual storytelling

Attention to detail

Communication skills

Collaboration skills

Tools

Adobe Creative Suite

After Effects

HTML

Job description

We are seeking a highly creative and detail-oriented Senior Graphic Designer with proven experience in the iGaming / online gaming industry. The successful candidate will be responsible for producing high-quality visual assets that drive player acquisition, engagement, and retention across multiple digital channels, while maintaining strong brand consistency and compliance with regulatory standards.

This role requires a strong understanding of performance-driven design, fast-paced campaign execution, and collaboration with cross-functional teams including marketing, product, CRM, and compliance.

Key Responsibilities

Creative & Design

• Conceptualise, design, and deliver high-impact creative assets for iGaming brands across digital platforms.
• Develop marketing visuals for:
  • Paid media (display, social, programmatic)
  • Website and landing pages
  • Email and CRM campaigns
  • In-app promotions
  • Affiliate marketing materials
  • App Store / Play Store assets
• Design promotional materials including bonuses, tournaments, free spins, jackpots, and seasonal campaigns.
• Ensure brand consistency across all creative outputs.
• Adapt and localise creative for multiple markets and regions.

Campaign & Performance Design

• Create conversion-focused designs aligned with campaign KPIs (CTR, CPA, retention).
• Optimise creative assets based on performance feedback and A/B testing insights.
• Work closely with the marketing and performance teams to continuously improve creative effectiveness.

Collaboration & Leadership

• Collaborate with copywriters, marketers, product teams, and developers.
• Provide guidance, mentorship, and constructive feedback to junior designers.
• Contribute to creative strategy, mood boards, and brand evolution.
• Manage multiple projects simultaneously while meeting tight deadlines.

Required Skills & Experience

Experience

• 5+ years of professional graphic design experience, preferably within iGaming, betting, casino, or online gaming.
• Proven experience producing digital marketing and performance-driven creative.

Technical Skills

• Advanced proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
• Experience with motion design tools such as After Effects (advantageous).
• Basic understanding of UI/UX principles and web design.
• Experience designing for multiple digital formats and platforms.
• Knowledge of design optimisation for different screen sizes and devices.
• Proficient on HTML

Creative & Soft Skills

• Strong conceptual thinking and visual storytelling skills.
• Excellent attention to detail and ability to work under pressure.
• Strong communication and collaboration skills.
• Ability to interpret briefs and translate them into compelling visuals.
• Proactive, organised, and deadline-driven.

Nice-to-Have / Advantageous

• Experience with animation, GIFs, or video editing.
• Familiarity with Figma or similar collaborative design tools.
• Experience working with affiliates and international markets.
• Understanding of player journeys and lifecycle marketing in iGaming.

Key Competencies

• Creativity & Innovation
• Commercial AwarenessBrand Management
• Time & Project Management
• Stakeholder Collaboration
• Attention to Detail