Senior Digital Executive - Marketing

Ad Talent; Johannesburg; On-site; ZAR 400,000 - 500,000; Full time

Job summary

A leading global education group is seeking a Senior Digital Executive to join their dynamic team in Johannesburg. The role involves executing digital marketing campaigns, optimizing online ads, and contributing to strategy development. Ideal candidates will have 12-18 months of experience in digital marketing, preferably on the agency side, along with a Bachelor’s degree in a relevant field. This is an exciting opportunity for someone passionate about digital strategy and performance.

Qualifications

• 12–18 months of digital marketing experience, ideally agency-side.
• Proven experience in a digital marketing role.
• Strong knowledge of digital marketing tools and tactics.

Responsibilities

• Execute digital marketing campaigns across various channels.
• Launch and optimise online ads on platforms like Google Ads.
• Measure campaign performance using web analytics tools.

Skills

Digital marketing experience

Google Ads

Analytical skills

Communication skills

Time management

Education

Bachelor’s degree in Marketing, Digital Technologies, or a related field

Tools

Google Analytics

SEO / SEM

Job description

Who Are We

A leading, global group of independent schools, offering high-quality education. With schools operating across Europe, Asia-Pacific, Africa, the Middle East and Latin America.

Who Are We Looking For

We are seeking a talented and passionate Senior Digital Executive to join our fast-paced, innovative digital team. The ideal candidate is a data-driven digital marketing professional with agency-side experience, excellent technical skills and a flair for digital strategy execution. You will play a pivotal role in driving online performance and supporting global marketing goals across our school portfolio.

Reporting to : Performance Director

What Will You Do

• Execute digital marketing campaigns across various channels including SEM, social media and display
• Launch and optimise online ads (e.g. Google Ads, Microsoft Bing)
• Assist in managing digital marketing budgets
• Measure campaign performance using web analytics tools (e.g. Google Analytics)
• Contribute to the development of digital marketing strategies
• Set up and monitor website conversion tracking, pixel tracking and event tracking
• Conduct market and competitor research to inform digital strategy
• Analyse campaign data and generate actionable insights to improve performance
• Stay updated with digital marketing trends, tools and best practices and share them with the team

What Will You Need

• 12–18 months of digital marketing experience, ideally agency-side
• Proven experience in a digital marketing role (e.g. Digital Marketing Executive)
• Strong knowledge of digital marketing tools, tactics and best practices
• Hands-on experience with Google Ads, SEO / SEM and B2C social media marketing
• Proficiency with web analytics tools (Google Analytics, etc.)
• Analytical mindset with strong problem-solving and critical thinking skills
• Excellent communication and interpersonal abilities
• Strong organisational and time-management skills
• A team-oriented attitude
• A Bachelor’s degree in Marketing, Digital Technologies, or a related field