Senior Content & Marketing Creator

The Legends Agency; Johannesburg; Hybrid; ZAR 200 000 - 300 000; Full time

Job summary

A leading SaaS Insurtech company in Johannesburg seeks a Senior Content & Marketing Creator to drive their content marketing initiatives. The role involves creating engaging multimedia content, optimizing for SEO, and contributing to demand generation. Ideal candidates will have 2-4 years in B2B SaaS content creation and strong analytical skills. This position offers a chance to work in an innovative environment focusing on cutting-edge technology.

Qualifications

• 2-4 years of experience in B2B SaaS content creation or marketing.
• Proven ability to create multimedia content.
• Strong understanding of SEO and content analytics.

Responsibilities

• Implement a content marketing plan aligned with growth objectives.
• Draft high-quality written content including blogs and newsletters.
• Track and analyse content performance to refine strategy.

Skills

B2B SaaS content creation

Video editing

SEO

Content analytics

Canva proficiency

Education

Degree in Marketing, Communications, or Journalism

Tools

HubSpot

Webflow

WordPress

Job description

About the job Senior Content & Marketing Creator

Senior Content & Marketing Creator

Help shape the future of insurance with a leading SaaS Insurtech innovator

Insurtech (SaaS) | South Africa (If inJohannesburg- In Office) otherwise Remote| Market related | 9am -17:30pm SA time

About Our Client

Our client is a specialist Insurtech company providing advanced software pricing platforms to insurers, reinsurers, and MGAs globally. Their technology enables clients to optimise pricing, enhance underwriting performance, and improve risk management through intuitive, high-performance solutions. With strong growth and a culture of innovation, this is an opportunity to make a meaningful impact in the future of insurance technology.

The Role: Senior Content & Marketing Creator

We are looking for a creative and strategic Senior Content & Marketing Creator to join the marketing team. In this role, you will lead the production of multimedia and written content that powers demand generation, builds brand authority, and engages customers across all stages of the marketing funnel.

Key Responsibilities

• Implement a content marketing plan aligned with growth objectives, target personas, and customer journeys
• Draft and edit high-quality written content, including blogs, web pages, social posts, internal reports, and newsletters
• Write persuasive, targeted copy for email campaigns, sales materials, and retention initiatives
• Optimise content for SEO, AEO, and user experience; manage publishing via CMS
• Manage and grow organic social media channels with tailored written and visual content
• Track, analyse, and report on content performance; apply insights to refine strategy
• Plan, film, edit, and repurpose short-form videos, reels, and graphics using Canva
• Build and optimise marketing automation workflows (e.g., HubSpot)
• Collaborate with internal teams to produce content supporting product launches, customer communications, and partnerships

About You

• 2 -4 years of hands-on experience in B2B SaaS content creation or marketing, ideally in tech, fintech, or financial services
• Proven ability to create and edit multimedia content (video, audio, graphics)
• Excellent writing, copy-editing, and proofreading skills
• Proficient in Canva and CMS platforms (e.g., Webflow or WordPress)
• Strong understanding of SEO, keyword research, content analytics, and web publishing best practices
• Experience with marketing automation or CRM tools, ideally HubSpot
• Data-driven mindset with the ability to interpret performance metrics
• Creative storyteller who simplifies complex technical concepts for broad audiences
• Organised, proactive, and able to manage multiple projects under tight deadlines
• Experience producing webinars and podcasts (a plus)
• Degree in Marketing, Communications, Journalism, or a related field (preferred but not essential)