Senior Campaigns Manager: Data-Driven Growth

Absa Group; Sandton; On-site; ZAR 800 000 - 1 200 000; Full time

Job summary

A leading financial services company in Sandton seeks a Senior Campaign Manager to lead strategic development and execution of customer campaigns. The ideal candidate will possess extensive experience in marketing, especially within the banking sector, and a strong ability to leverage data for decision-making. The role emphasizes customer acquisition and retention through targeted digital marketing efforts, with responsibilities that include performance optimization and stakeholder management.

Qualifications

• 8-12 years in marketing, 3-5 years in a senior campaign or strategic marketing role.
• Proven experience in financial services, especially corporate banking.
• Strong capability in developing customer-centric product solutions.

Responsibilities

• Lead the strategic development of customer campaigns to drive value.
• Drive targeted campaigns for business banking client acquisition.
• Monitor campaign performance to optimize for ROI and customer impact.

Skills

Customer acquisition

Digital marketing

Data-driven decision making

Stakeholder management

Strategic planning

Education

Post Graduate Degree (Honours Degree, Post Graduate Diploma)

Job description

A leading financial services company in Sandton seeks a Senior Campaign Manager to lead strategic development and execution of customer campaigns. The ideal candidate will possess extensive experience in marketing, especially within the banking sector, and a strong ability to leverage data for decision-making. The role emphasizes customer acquisition and retention through targeted digital marketing efforts, with responsibilities that include performance optimization and stakeholder management.