Remote Paid Media Strategist - FinTech & Crypto

Black Pen Recruitment; Remote; ZAR 200 000 - 300 000; Full time

Job summary

A leading recruitment agency is seeking a Paid Media Specialist to manage and optimize their campaigns in the fintech sector. The successful candidate will lead the implementation of innovative paid media strategies and effectively manage budgets to maximize ROI. They will collaborate with creative teams to develop impactful ad creatives, leveraging analytics tools to track performance and make data-driven decisions. This is a full-time, remote position based in Cape Town, South Africa.

Qualifications

• Proven experience as a Paid Media Specialist, preferably in fintech or cryptocurrency.
• Proficiency in managing campaigns on Google Ads, Facebook Ads, and similar platforms.

Responsibilities

• Implement and manage paid media campaigns from conception to execution.
• Develop ad creatives and optimize based on performance data.
• Utilize targeting techniques to reach specific audience segments.

Skills

Proficient in Google Ads

Proficient in Facebook Ads

Strong analytical skills

Excellent communication

Attention to detail

Education

Bachelor's degree in Marketing or Business

Tools

Marketing analytics tools

Job description

A leading recruitment agency is seeking a Paid Media Specialist to manage and optimize their campaigns in the fintech sector. The successful candidate will lead the implementation of innovative paid media strategies and effectively manage budgets to maximize ROI. They will collaborate with creative teams to develop impactful ad creatives, leveraging analytics tools to track performance and make data-driven decisions. This is a full-time, remote position based in Cape Town, South Africa.