Regional Sales Manager (FMCG)

Headhunters; Cape Town; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A national client in the Manufacturing sector is seeking a Regional Sales Manager in Cape Town. The role requires at least 5 years' experience in FMCG sales, preferably food products, and strong leadership skills. Responsibilities include managing sales growth, developing sales strategies, and building relationships with key accounts. This position offers a competitive salary and allowances, plus commission, and requires extensive travel within the region.

Qualifications

• Minimum 5 years’ proven sales experience in FMCG sector, preferably food products.
• Strong regional network within Western Cape retail and hospitality sectors.
• Experience managing and leading a field sales team.

Responsibilities

• Manage and grow sales across established retail and hospitality customers in the region.
• Develop and implement regional sales strategies aligned to national objectives.
• Build and maintain strong relationships with buyers and key accounts.

Skills

Sales experience in FMCG sector

Strong regional network

Negotiation skills

Planning and reporting capability

Strong communication skills

Analytical thinking

Entrepreneurial mindset

Job description

Our national client operating in the Manufacturing and Distribution Industry, is seeking to employ a Regional Sales Manager to their team based in Belville, Cape Town.

A proudly South African manufacturer and distributor of high-quality sauces, marinades, dressings, spices, spice blends, herbs and garlic products.

With a strong footprint in national FMCG retail and hospitality sectors.

R20,000 basic, R2500 car allowance, R500 cellphone allowance plus commission.

Requirements:

• Minimum 5 years’ proven sales experience in the FMCG sector, preferably food products.
• Strong regional network within Western Cape retail and hospitality sectors.
• Experience managing and leading a field sales team.
• Solid commercial, negotiation, and deal-closing skills.
• Strong planning, reporting, and territory management capability.
• Excellent communication, relationship-building, and problem-solving skills.
• Entrepreneurial, results-driven mindset.
• Analytical thinking and sound decision-making ability.
• Valid driver’s licence.
• Willingness to travel extensively within the region.

Responsibilities, but not limited to:

• Manage and grow sales across established retail and hospitality customers in the region.
• Develop and implement regional sales strategies aligned to national objectives.
• Expand distribution through new business development and product penetration.
• Lead, mentor, and performance-manage sales representatives where applicable.
• Build and maintain strong relationships with buyers, store managers, distributors, and key hospitality accounts.
• Monitor competitor activity, pricing, and market trends to identify opportunities.
• Deliver accurate sales forecasts, reports, and KPI tracking.
• Ensure excellent in-store execution, including availability, visibility, promotions, and merchandising.
• Collaborate with Marketing, Operations, and Finance to support service delivery and product launches.
• Manage regional budgets and ensure cost-effective operations.
• Represent the business at trade shows, product demonstrations, and customer events.

Please note that should you not receive a response within 2 weeks of applying, you may consider your application unsuccessful.