Performance Marketing Lead

Talent; Gauteng; On-site; ZAR 300 000 - 400 000; Full time

Job summary

A leading recruitment firm is seeking a Performance Marketing Lead in Gauteng, South Africa. In this role, you will shape and execute the marketing strategy for the Africa & Middle East region, focusing on Small Business and Accountants. The ideal candidate will have a minimum of five years experience in marketing management, demonstrating strong leadership, and a proven track record of meeting KPIs in a performance-driven environment.

Benefits

Competitive salary

Opportunity for growth

Dynamic work environment

Qualifications

• Minimum 5 years of experience in a marketing management role.
• Proven success in performance‑driven, sales‑led environments.
• Strong commercial acumen and a track record of hitting marketing KPIs.

Responsibilities

• Lead the AME Small & Accountants marketing strategy and execution.
• Own and deliver demand generation plans across customer acquisition.
• Manage marketing budget, reporting on key KPIs.

Skills

Performance Marketing

Digital Marketing

People Management

Stakeholder Engagement

Job description

Overview

Salary : R, – R1,, per annum

Type : Full‑time, Permanent

Citizenship Requirement : South African nationals only

We're looking for a results‑driven Performance Marketing Lead to shape and execute the marketing strategy for the Africa & Middle East (AME) region, focusing on Small Business and Accountants.

Responsibilities

Lead the AME Small & Accountants marketing strategy and execution, aligned with regional revenue targets.

Own and deliver demand generation plans across customer acquisition, cross‑sell, upsell, and retention.

Interlock with regional leadership, sales, and performance teams to optimise outcomes.

Set and manage the strategic and tactical marketing plan across all relevant channels.

Drive weekly trading performance reviews and optimisation through strong interlock with sales and global campaign hubs.

Manage marketing budget, reporting on key KPIs including units, ARR, trials, SQOs, MQLs, CPA, and LTV : CAC.

Collaborate closely with UKIA digital and campaign teams to prioritise and execute high‑performing campaigns.

Lead and mentor a team of two direct reports and one intern, while influencing broader marketing teams and stakeholders.

Required Experience & Skills

Minimum 5 years of experience in a marketing management role.

Proven success in performance‑driven, sales‑led environments.

Strong commercial acumen and a track record of hitting marketing KPIs.

Deep understanding of digital and assisted sales funnels; B2B, B2C, and channel marketing experience is advantageous.

Demonstrated success in digital and field marketing campaigns.

Strong leadership and people management skills.

Excellent communication, negotiation, and senior stakeholder engagement capabilities.

Experience working in matrixed organisations and managing multi‑team collaboration.

High levels of accountability, resilience, and adaptability.

Why Apply?

Competitive salary with room for growth and influence.

Opportunity to lead in a dynamic, high‑performance marketing environment.

Work at the intersection of strategic planning and hands‑on execution.

Be part of a forward‑thinking organisation with a global footprint and strong regional focus.

Additional Details

Seniority level : Mid‑Senior level

Employment type : Full‑time

Job function : Marketing

Industries : Staffing and Recruiting