Passenger Vehicle Senior Marketing Digital Manager

Select Motor Recruitment; Gauteng; On-site; ZAR 300 000 - 400 000; Full time

Job summary

A leading automotive recruitment agency is seeking a dynamic Senior Marketing/Digital Manager to drive marketing strategies across various dealerships. This role emphasizes digital performance, retail lead generation, and analytics. The ideal candidate should have over 10 years of experience in senior marketing roles within the automotive industry, strong leadership skills, and expertise in managing substantial marketing budgets. The position requires hands-on experience with Google Ads, Meta Ads, and TikTok Ads, with the capacity to build collaborative relationships with OEM partners.

Benefits

Company car

Medical aid

Provident fund

Qualifications

• 10+ years experience in senior marketing/digital leadership roles.
• Hands-on experience in managing multi-million-rand budgets.
• Experience in the automotive industry is essential.

Responsibilities

• Develop a performance-led digital marketing strategy.
• Lead, mentor, and grow the internal marketing team.
• Oversee digital advertising across multiple platforms.
• Ensure compliance and alignment with national campaigns.
• Manage and report on marketing budgets and ROI.

Skills

Digital marketing expertise

Data analytics

Leadership

Strategic thinking

Education

Bachelors degree in marketing or related field

Postgraduate qualification (MBA or Digital Strategy)

Tools

Google Ads

Meta Ads

TikTok Ads

Job description

Remuneration

R80000.00 with additional benefits including company car, medical aid, provident fund.

Purpose Of The Job

Our client is seeking a dynamic and highly skilled Senior Marketing/Digital Manager to lead their marketing function across various dealerships and several automotive brands. This role focuses on digital performance, retail lead generation, creative oversight, analytics and dealer-level execution.

Key Responsibilities

• Develop and drive a performance-led digital-first marketing strategy for the Group
• Lead, mentor and grow the internal marketing team (performance data/CRM creative content and dealer activation)
• Oversee digital advertising across Google, Meta, TikTok, programmatic and other digital platforms
• Ensure OEM CI compliance and alignment with national marketing campaigns
• Manage and optimise marketing budgets, forecasting and ROI reporting
• Oversee content production, creative asset development and brand storytelling
• Ensure consistent execution of campaigns across several dealerships
• Maintain dashboards, analytics and CRM accuracy in collaboration with the Data & CRM Specialist
• Present monthly and quarterly marketing performance results to EXCO
• Build strong collaborative relationships with OEM partners and Dealer Principals

Requirements

• Bachelors degree in marketing, digital media, business or related field
• Postgraduate qualification (MBA or Digital Strategy) advantageous
• 10+ years experience in senior marketing/digital leadership roles in the automotive industry
• Hands‑on experience in Google Ads, Meta Ads, TikTok Ads and performance media
• Proven ability to manage multi‑million-rand marketing budgets
• Automotive retail or multi‑brand environment experience beneficial
• Strong understanding of CRM systems, data analytics, attribution modelling and dashboards
• Comfortable with travel (required to visit other dealerships)
• Motor Industry experience Essential!!

Key Competencies

• Deep expertise in digital marketing and paid media performance
• Strong commercial acumen with a results and ROI‑driven approach
• Strategic thinker with excellent planning and execution capability
• Strong leadership with the ability to build and elevate internal capability
• High data literacy including dashboards, attribution and analytics tools
• Excellent communication and stakeholder management skills
• Agile, proactive and confident operating in a fast‑paced automotive retail environment