Passenger Vehicle Senior Marketing / Digital Manager - Gauteng, Edenvale

Select Motor Recruitment; Gauteng; On-site; ZAR 300 000 - 400 000; Full time

Job summary

A recruitment agency is seeking a dynamic Senior Marketing / Digital Manager to lead marketing efforts across various automotive brands in Gauteng. The ideal candidate will have 7–10 years of experience in senior marketing roles, expertise in digital marketing strategies, and familiarity with automotive industry practices. Responsibilities include developing digital performance strategies, overseeing advertising budgets, and managing a creative marketing team. Candidates must have strong leadership capabilities and a proven track record in digital media. Applications close on 26 November 2025.

Benefits

Company car

Medical aid

Provident fund

Qualifications

• 7–10 years’ experience in senior marketing/digital leadership roles in the automotive industry.
• Hands-on experience managing multi-million-rand marketing budgets.
• Strong understanding of CRM systems and analytics.

Responsibilities

• Lead the digital-first marketing strategy for the Group.
• Mentor and grow the internal marketing team.
• Oversee digital advertising and marketing budgets.

Skills

Digital marketing expertise

Leadership abilities

Data analytics skills

CRM systems knowledge

Education

Bachelor’s degree in marketing or related field

Postgraduate qualification (MBA or Digital Strategy)

Tools

Google Ads

Meta Ads

TikTok Ads

Job description

Remuneration: R80000.00 with additional benefits, including company car + medical aid + provident fund

Purpose Of The Job

Our client is seeking a dynamic and highly skilled Senior Marketing / Digital Manager to lead their marketing function across various dealerships and several automotive brands. This role focuses on digital performance, retail lead generation, creative oversight, analytics, and dealer-level execution.

Key Responsibilities

• Develop and drive a performance-led, digital-first marketing strategy for the Group
• Lead, mentor, and grow the internal marketing team (performance, data / CRM, creative, content, and dealer activation)
• Oversee digital advertising across Google, Meta, TikTok, programmatic and other digital platforms
• Ensure OEM CI compliance and alignment with national marketing campaigns
• Manage and optimise marketing budgets, forecasting, and ROI reporting
• Oversee content production, creative asset development, and brand storytelling
• Ensure consistent execution of campaigns across several dealerships
• Maintain dashboards, analytics, and CRM accuracy in collaboration with the Data & CRM Specialist
• Present monthly and quarterly marketing performance results to EXCO
• Build strong, collaborative relationships with OEM partners and Dealer Principals

Requirements

• Bachelor’s degree in marketing, digital media, business, or related field
• Postgraduate qualification (MBA or Digital Strategy) advantageous
• 7–10 years’ experience in senior marketing / digital leadership roles in the automotive industry
• Hands‑on experience in Google Ads, Meta Ads, TikTok Ads, and performance media
• Proven ability to manage multi‑million‑rand marketing budgets
• Automotive retail or multi‑brand environment experience beneficial
• Strong understanding of CRM systems, data analytics, attribution modelling, and dashboards
• Comfortable with travel (this will be required to visit other dealerships)
• Motor Industry experience Essential!!

Key Competencies

• Deep expertise in digital marketing and paid media performance
• Strong commercial acumen with a results and ROI‑driven approach
• Strategic thinker with excellent planning and execution capability
• Strong leadership with the ability to build and elevate internal capability
• High data literacy, including dashboards, attribution and analytics tools
• Excellent communication and stakeholder management skills
• Agile, proactive, and confident operating in a fast‑paced automotive retail environment

Please note only candidates with the required experience will be contacted and considered. If you are not contacted within 14 days from application, kindly consider your application as unsuccessful.

Applications will only be considered from candidates who meet the specified criteria as per the job spec. If you do not meet the requirements, Select Motor Recruitment reserves the right not to respond to your application.

Applications should be submitted no later than Wednesday 26 November 2025.