Digital Marketer (Lead Generation & Growth)

Remote Choice; Remote; ZAR 200 000 - 300 000; Part time

Job summary

A dynamic education services group is looking for a part-time digital marketer focused on lead generation and performance marketing. The ideal candidate will manage lead generation across multiple brands and execute campaigns across various channels. Strong email marketing and content creation skills are essential. This role offers flexibility and the chance to directly influence commercial outcomes in a growing international team.

Benefits

Flexible, remote working structure

High-impact role with ownership of growth

Qualifications

• Proven experience in lead generation, growth marketing, or performance-focused digital marketing.
• Strong email marketing and outbound automation capability.
• Experience managing campaigns from awareness through to booked calls.

Responsibilities

• Own end-to-end lead generation across two education-focused brands.
• Build and manage multi-channel campaigns including social media, email, and SEO.
• Design and execute structured outreach and nurture sequences.

Skills

Lead generation

Email marketing

Performance marketing

Content creation

Campaign management

Tools

Mailchimp

Google Analytics

Canva

Tilda

Job description

Location: Remote (UK-based business | international team)

Hours: Part-time (4 hours per day)

About The Role

We are recruiting on behalf of a fast‑growing education services group operating across two complementary brands. Both businesses work within the education and tutoring sector and are focused on growth, lead generation, and premium service delivery.

This is a hands‑on, performance‑led digital marketing role, ideal for someone who thrives on execution, experimentation, and measurable outcomes. The successful candidate will take ownership of the full lead generation lifecycle—from awareness through to booked calls and qualified enquiries. This role is not brand‑only or content‑for‑content’s‑sake. Success is measured in leads, conversations booked, and pipeline contribution. The position is structured as approximately 2 hours per day per brand (4 hours total) and requires excellent organisation and accountability.

Key Responsibilities

• Lead Generation & Growth (Primary Focus)
  • Own end‑to‑end lead generation across two education‑focused brands
  • Build and manage multi‑channel campaigns including:
    • Organic and paid social media
    • Email marketing and automation
    • Outbound and prospecting campaigns
    • Website traffic, SEO/GEO, and landing pages
    • Partnerships, events, and speaking opportunities
  • Design and execute structured outreach and nurture sequences (5–10+ touchpoints)
  • Run A/B testing on messaging, subject lines, landing pages, and CTAs
  • Track and optimise performance against:
    • Leads generated
    • Calls/meetings booked
    • Conversion rates and funnel drop‑offs
• Digital Content & Brand Execution
  • Translate high‑level strategy into high‑performing, platform‑native content
  • Produce digital assets for social, email, and messaging platforms
  • Support thought leadership and authority positioning within the education sector
  • Maintain a premium, professional, and consistent brand presence
  • Social Media & Community Management:
    • Manage and grow channels such as LinkedIn, Instagram, Facebook, and TikTok
    • Handle comments, DMs, and inbound messages with the explicit goal of lead conversion
  • Identify and test new tools, trends, and AI‑assisted workflows
  • Website, SEO/GEO & Conversion Optimisation:
    • Make front‑end updates to websites and landing pages via a CMS
    • Implement on‑page SEO and Generative Engine Optimization (GEO) best practices
    • Improve user journeys and lead capture through testing and iteration
    • Monitor performance using analytics and reporting tools
    • Work alongside a senior marketing consultant who provides audits and strategic input

Candidate Requirements

Essential Experience

• Proven experience in lead generation, growth marketing, or performance‑focused digital marketing
• Strong email marketing and outbound automation capability
• Experience managing campaigns from awareness through to booked calls
• Confidence working with landing pages, UX, and conversion optimisation
• Hands‑on content creation skills (design and copy)

Tools & Platforms (or equivalents)

• Email & outreach: Mailchimp, Instantly AI
• Analytics & scheduling: Google Analytics, Metricool
• Social media: LinkedIn, Instagram, Facebook, TikTok
• Website CMS: Tilda (or similar)
• Design: Canva
• Communication: WhatsApp Business

Personal Attributes

• Commercial mindset — focused on outcomes, not vanity metrics
• High ownership and accountability for performance
• Analytical, curious, and comfortable running experiments
• Highly organised and able to manage multiple workstreams
• Comfortable working with distributed or international teams

Why Apply?

• High‑impact role with real ownership of growth
• Opportunity to shape and optimise lead generation systems
• Direct influence on commercial outcomes
• Flexible, remote working structure
• Ideal for a self‑directed digital marketer who enjoys autonomy and accountability