Paid Media Specialist / Media Buyer

Sociocom Pty Ltd; Johannesburg; On-site; ZAR 300,000 - 450,000; Full time

Job summary

A leading digital marketing agency in Johannesburg is seeking a Paid Media Specialist to manage and optimize campaigns across various platforms. The ideal candidate should have at least 2 years of experience in digital marketing, a Bachelor's degree, and relevant certifications. Responsibilities include developing paid media strategies, analyzing performance, and collaborating with the creative team. This role demands both analytical and creative skills to meet client expectations.

Qualifications

• At least 2 years of digital marketing experience.
• Driver's license and own transportation.
• Must have digital marketing certification.

Responsibilities

• Develop and manage paid media campaigns.
• Monitor and analyze campaign performance.
• Collaborate with creative team for ad content.
• Manage budget and bid strategies.

Skills

Managing paid media campaigns

Data analysis for campaign optimization

Audience targeting

Creative collaboration

Budget management

Education

Bachelor's degree

Digital marketing certification

Tools

Facebook Business Manager

Google Ads

TikTok Business Manager

Klaviyo

Job description

We are seeking a highly motivated and experienced Paid Media Specialist / Media Buyer to join our marketing team at Tecbot. The ideal candidate will be responsible for managing and optimizing paid media campaigns across Google, Facebook/Instagram, TikTok, and email marketing platforms. This role requires a strategic thinker with a passion for digital marketing and a proven track record in driving successful paid media campaigns.

Age: 24 - 35

Key Responsibilities

• Develop, implement, and manage paid media campaigns across Google Ads, Facebook Ads, TikTok Ads, and email marketing platforms.
• Monitor and analyse campaign performance, making data-driven decisions to optimize ROI.
• Conduct keyword research, audience targeting, and competitor analysis to inform campaign strategies.
• Collaborate with the creative team to produce engaging ad creatives and copy that align with our brand and campaign goals.
• Manage budget allocation and bid strategies to maximize the effectiveness of ad spend.
• Create detailed reports on campaign performance, providing insights and recommendations for improvement.
• Stay up-to-date with the latest trends and best practices in digital marketing and paid media.
• Work closely with the broader marketing team to align paid media efforts with overall marketing strategies and objectives.
• Test new ad formats, platforms, and strategies to continuously improve campaign performance.

Hard Skills

• Extensive knowledge of Facebook Business Manager - Ability to set up campaigns, run A/B tests, sync catalogues, navigate Advantage+, set up FB Pixel/Conversions API, set up events, custom conversions, re-targeting etc.
• Extensive knowledge of Google MCC - On boarding accounts, verifying accounts, adjusting bids, changing bid strategies, keyword research, PMAX campaigns, budget allocation, re-targeting etc.
• Extensive Knowledge of Google Merchant Centre and Facebook Commerce.
• Basic Knowledge of TikTok Business Manager - Ability to set up campaigns, run A/B tests, sync catalogues, set up conversions, set up events, custom conversions etc.
• Basic Knowledge of Klaviyo (or an alternative) - List management, segmentation, flow building etc.
• Configuring UTM’s
• Generating, understanding and analysing reports

Beneficial Skills

• Wordpress / Woocommerce / Shopify Experience
• SEO Experience
• Lead generation

Soft Skills

1. Candidate must be both analytical and creative in their approach.
2. Candidate must be able to communicate effectively both within our team and with clients
3. Candidate must be able to complete deliverables on time and meet client expectations/deadlines
4. Candidate must be able to work effectively to deliver and meet client KPI’s
5. Candidate must have good problem-solving skills in understand when and how to pivot strategies, campaigns, targeting etc. to meet KPI’s.

Soft Skills - MUST HAVE ALL

Requirements

1. At least 2 years of digital marketing experience
2. Drivers license
3. Bachelors degree
4. Own transportation
5. Some form of digital marketing certification (Google, Facebook, Udemy courses etc.)

Requirements - MUST HAVE ALL