Paid Media Specialist

Montego Pet Nutrition; Wes-Kaap; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A prominent pet food manufacturer located in South Africa is seeking a Paid Media Specialist. This role involves mastering campaigns across platforms like Google Ads and Meta, while also focusing on SEO to enhance brand visibility. The ideal candidate should have strong analytical skills and experience in managing paid media. Join a team dedicated to producing world-class products that enhance pet health and wellbeing, and be part of a company with a genuine passion for pets.

Qualifications

• Proven experience in managing paid media campaigns across various platforms.
• Strong analytical skills with the ability to interpret data and reports.
• Understanding of SEO principles and best practices.

Responsibilities

• Master campaigns across Google Ads, Meta, and other platforms.
• Conduct keyword research and audit site performance.
• Deliver actionable performance reports across Paid Media and SEO.

Skills

Google Ads

Meta

Keyword research

Performance reporting

Link-building

Job description

We’re looking for a Paid Media Specialist to take the reins of our Paid Media and SEO, driving measurable digital growth and ensuring that every click, search, and email adds up to something brilliant.

What You’ll Be Doing

Paid Media Magic

• Master campaigns across Google Ads, Meta, and more
• Keep budgets, bids, and metrics in check (CPC, CTR, ROAS, CPA—your alphabet soup)
• Serve up reports with insights sharper than a well-placed keyword
• Collaborate with e-Commerce, Social & various other teams to ensure ads are as on-brand as they are on-point

SEO & AEO Excellence

• Conduct keyword research that turns searches into sales.
• Audit, optimise, and elevate site performance for both humans and algorithms.
• Build dynamic dashboards, monitor traffic trends, and find new ways to make our brand the answer to every question (literally, thanks to AEO).
• Spot link-building and content opportunities that others overlook.

Reporting & Insights

• Deliver sharp, actionable performance reports across Paid Media, SEO, and CRM tools.
• Share insights with e-Commerce and Social teams to fuel smarter cross-platform strategies.
• Keep an eye on competitors and stay ahead of digital trends — because standing still isn’t your style.

Why Montego

Montego Pet Nutrition, a family business established in 2000 in the Karoo, is the leading independent pet food manufacturer in the African Market. As a pioneer in pet care, we have always been passionate about bettering pets, people and the planet. For 25 years, our genuine love of pets has been at the heart of our business and supports our brand promise of “Better Every Day”. Today, pet owners in more than 20 countries across five continents trust us to produce world-class products with the health and wellbeing of pets in mind.