Paid Media Specialist

Recooty; Durbanville; On-site; ZAR 300 000 - 500 000; Full time

Job summary

A digital marketing agency in Cape Town is seeking a Mid Paid Media Specialist to lead PPC campaigns across various brands. You will be responsible for planning, executing, and monitoring campaigns on Google Ads, Facebook, and LinkedIn. The ideal candidate has a relevant degree, Google Ads certification, and at least three years of experience managing digital marketing campaigns. Passion for digital marketing and strong analytical skills are essential for success in this role.

Qualifications

• Minimum three years’ experience in managing Google and social paid media campaigns.
• Experience in lead generation and e-commerce campaigns.
• Strong communication, visualization, and presentation skills.

Responsibilities

• Create, execute and manage digital advertising campaigns across Google, Facebook, and LinkedIn.
• Monitor and analyze campaign performance daily to meet KPI objectives.
• Conduct digital research to stay updated with the latest advertising trends.

Skills

Google Ads

Facebook Campaign Management

LinkedIn Campaign Management

Analytical Skills

Digital Marketing Knowledge

Education

Relevant degree

Google Ads and Analytics certified

Tools

Google Analytics

Google Tag Manager

Job description

We are looking for a Mid Paid Media Specialist to join our team in Cape Town. The Paid Media Specialist will be responsible for planning and executing PPC campaigns across multiple brands. This role requires a solid understanding of Google Ads, Facebook and LinkedIn campaign management. The role requires the ability to translate client business goals into successful marketing campaigns and to initiate effective marketing campaigns online.

Key Responsibilities

• Implement campaigns – Create, execute and manage digital advertising campaigns. Google Ads, Facebook and LinkedIn paid media implementation, including technical know-how, accurate campaign structure, managing spend and budgeting.
• Monitor campaign performance – Track and analyze campaign performance on a day-to-day basis to ensure campaigns are performing at an optimal rate. Making adjustments to meet KPI objectives. This includes the daily monitoring of budgets, keywords, campaigns, and overall account health.
• Digital Research – Keep up to date with the latest developments in the digital advertising arena. Ensuring that campaigns are taking advantage of any new features available and best practices.
• Campaign Testing – Ensure that campaigns are continuously learning and adapting by implementing tests across digital campaigns. Planning an approach, executing and sharing the knowledge with team members.
• Reporting – Report on ad and campaign performance.

Qualifications and Experience

• Relevant degree
• Google Ads and Analytics certified
• Minimum three years’ experience in managing Google and social paid media campaigns
• Experience in lead generation and e-commerce campaigns
• Strong analytical skills with the ability to interpret data constructively
• Experience using Google Analytics and Google Tag Manager
• Passionate about all things digital
• Strong communication, visualisation and presentation skills
• High levels of self-motivation and autonomy
• Continually look to innovate, learn and resolve problems
• Work well under pressure
• Ability to multitask and plan across a range of projects
• Good technical communicator

We are looking for someone who…

• Is enthusiastic about all things digital.
• Keeps up to date with the latest developments in the digital advertising arena.
• Sure of themselves and confident in their abilities.
• A team player who is proactive and able to work independently.
• Is naturally curious, wants to understand how things work.
• Enjoys solving problems and overcoming challenges.
• Remains calm, cool and collected under pressure.