Paid Media Lead (Growth & Analytics)

HyperionDev; Cape Town; Hybrid; ZAR 300 000 - 400 000; Full time

Job summary

An innovative tech education company in Cape Town is seeking a Paid Media Lead with deep analytical and martech expertise. In this full-time role, you will drive the paid acquisition engine, manage a multi-million rand budget, and shape measurement frameworks to enhance business outcomes. You are expected to own multiple media channels with a strong emphasis on data-driven optimization, while collaborating across teams. This is a unique opportunity to contribute to accessible tech education globally.

Benefits

Hybrid work flexibility

Opportunity to learn tech skills

Impactful work in education

Qualifications

• At least 3 years managing paid acquisition in B2C environment.
• Strong proficiency in analytics tools and martech stack.
• Experience in CRO and A/B testing methodologies.

Responsibilities

• Build and optimize the tracking and analytics stack.
• Own paid media channels and lead optimization efforts.
• Collaborate cross-functionally to enhance user experience.

Skills

Paid media management

Growth analytics

Experimentation frameworks

CRO

User behavior analysis

Tools

GA4

GTM

BigQuery

SQL

Looker Studio

Job description

HyperionDev is one of the largest providers of accelerated tech education in EMEA and one of the oldest providers of "coding bootcamps" in the world. We work with top universities such as Imperial College London, The London School of Economics, The University of Edinburgh, and Stellenbosch University to deliver structured technical courses and bootcamps that accelerate people into fulfilling tech careers. We have been recognised as one of the top education technology scaleups in the world and gained the financial backing of Meta (previously Facebook), which recognised us as the most socially impactful startup operating in Africa, where we initially started our work.

We are dedicated to closing the global tech skills gap, and we achieve this by integrating tech education with human mentorship and expert code review powered by a workforce in Southern Africa, which lowers the cost of an accessible education in technology. This model has been successful, allowing us to reach millions of learners a year from over 60 countries. We have also partnered with government bodies such as the UK's Department for Education, who provide scholarships for students to study on our bootcamps and gain employment at companies such as AstraZeneca and the United Kingdom's National Health Service (NHS).

We're backed by nearly 2000 investors, having raised the largest crowdfunding round of funding for an edtech company in history. As a primarily bootstrapped, profitable, and scale‑up tech business, join us as we play our part in making the world a more stable, safer, and fair place.

ABOUT THE ROLE

We’re looking for a Paid Media Lead with deep analytical and martech expertise, not a surface‑level “campaign optimiser.” This is a high‑impact, hands‑on role for someone who thrives on diagnosing bottlenecks, understanding user behaviour through data, building the tracking and analytics stack, and running experiments that drive meaningful business outcomes.

You’ll own our paid acquisition engine across multiple brands, but equally importantly, you’ll shape the measurement, attribution, CRO, and experimentation foundations that allow us to scale profitably.

If you enjoy combining paid media execution with growth analytics, GTM/GA4 instrumentation, experimentation frameworks, funnel optimisation, and real cohort insight — this is a rare opportunity to build the system from the ground up.

RESPONSIBILITIES

Growth Measurement & Analytics

• Build, maintain, and optimise the full tracking and analytics stack (GTM, GA4, consent mode, enhanced conversions, offline conversions, BigQuery).
• Diagnose which growth lever will meaningfully shift performance.
• Own attribution, cohort modelling, CAC/LTV forecasting, and revenue insights across the funnel.

Paid Acquisition

• Lead all paid media channels (Google, Meta, YouTube, Reddit, etc.) with a focus on high‑intent acquisition and efficiency.
• Build campaigns end‑to‑end, from audiences to creative testing, with a strong emphasis on analytics‑driven optimisation rather than surface‑level campaign optimisers.
• Reallocate budgets dynamically based on real‑time performance, funnel data, and experiment learnings.
• Run structured experimentation across landing pages, funnels, UX flows, and pricing, rapid A/B tests, multivariate tests, and behavioural experiments.
• Partner with Product and Design to improve conversion rates across the full user journey.
• Build the experimentation backlog, define hypotheses, measure lift, and codify learnings.

Cross‑Functional Growth Work

• Work with Product, Sales, and Engineering to tell a consistent data story across the business.
• Improve user experience through insights‑led recommendations, messaging, and funnel diagnostics.
• Collaborate with creative teams to guide high‑impact concepts based on performance data.
• Build processes, ETLs, dashboards, and automation that make performance visible across the company.
• Continuously improve data quality, measurement integrity, and analytics depth.

REQUIREMENTS

Minimum

• 3+ years managing paid acquisition in a B2C or high‑volume digital environment, with clear evidence of impact on CAC/LTV.
• Deep analytics and martech expertise, strong proficiency in GA4, GTM, consent mode, attribution, Looker Studio, and ideally SQL/BigQuery.
• Proven track record in CRO (landing page optimisation, funnel audits, UX experiments, messaging tests).
• Hands‑on experience building or maintaining a tracking / measurement stack, not just reading reports.
• Strong experimentation muscle: designing hypotheses, running A/B tests, interpreting results, and shipping learnings.
• Comfortable owning multi‑million rand budgets and reallocating spend dynamically based on clear data signals.
• Ability to model and explain the “why behind the numbers”, translating cohort curves, confidence intervals, and lift into plain English.
• A genuinely hands‑on operator who enjoys digging into data, dashboards, analytics tools, and tag configurations as much as running paid media.

Preferred

• Experience with SQL, BigQuery, Amplitude, or similar analytics tools.
• Exposure to technical SEO, pricing experiments, or lifecycle/retention.
• Experience mentoring or leading junior performance/growth talent.
• Background in edtech, subscription, or other high‑intent B2C environments.

BENEFITS

Hybrid work: We are a hybrid work organisation offering flexibility on your schedule. Remote working options are available for candidates not in proximity to a HyperionDev Campus.

Learn new tech skills: We offer our employees the opportunity to enrol part‑time in our Coding Bootcamps.

Join the heart of tech in Africa, Europe and the US: You will work with the best of the best and rub shoulders with the world leaders in edtech, developer education, and developer assessments. Join one of the most ambitious and highest‑performing tech companies in the space, with a management team that draws on their former experience from top tech companies.

Life‑changing work: Solve real problems that make education and tech careers accessible to those who need it most: you are allowed to brag about it.

OUR VALUES

We are a people‑forward company with a purpose that underlines everything we do. We're obsessed with the potential in people and challenge them to do their best work. We embrace a culture of growth and learning to deliver on our vision and ours is a relentless quest for improvement.

Please note that this is a full‑time role.