Outbound & AI Visibility Growth Specialist (AEO + SEO)

Hire Hangar; Cape Town; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A dynamic growth consultancy in Cape Town seeks a hands-on Outbound & AI Visibility Growth Specialist. This execution-first role involves cold outreach and experimenting with AI tools to enhance company visibility. The ideal candidate should have 1-4 years in growth roles, a strong track record with SEO campaigns, and a curious mindset for testing new distribution strategies. Join a team where you can create playbooks for success, combining outbound hustle with modern tactics.

Qualifications

• 1-4 years in growth, outbound, or lead gen roles.
• Track record with cold outreach and SEO campaigns.
• Experience experimenting with AI tools for visibility.

Responsibilities

• Run outbound campaigns: cold email, LinkedIn, and community-driven outreach.
• Build visibility via SEO content and optimization.
• Experiment with AEO to enhance AI tool discoverability.

Skills

Cold outreach

SEO campaigns

AI tools experimentation

Community-driven outreach

Curiosity

Tools

HubSpot

Apollo

Outreach

SEMrush

Job description

Outbound & AI Visibility Growth Specialist (AEO + SEO)

We’re looking for a hands‑on GTM Specialist who can make our business discoverable across traditional search and the new wave of AI‑driven engines like ChatGPT, Perplexity, and Claude. If you know how to combine outbound hustle, SEO fundamentals, and AEO (AI Engine Optimization) to get a company noticed - this role is for you.

This is an execution‑first position: cold outreach, pitching, experimenting with AI tools, and testing new distribution tactics to put us in front of the right audience.

What You’ll Do

• Run outbound campaigns: cold email, LinkedIn, and community‑driven outreach
• Build visibility via SEO content and optimization
• Experiment with AEO: figuring out how to get the company featured/discovered through AI tools like ChatGPT, Perplexity, and others
• Secure earned media placements across press, blogs, and thought‑leadership outlets
• Partner with sales/marketing to test and refine messaging

What You Bring

• 1–4 years in growth, outbound, or lead gen roles (or founder/operator experience)
• Track record with cold outreach and SEO campaigns
• Curiosity and experience experimenting with AI tools, ChatGPT, or other LLMs for visibility
• Familiarity with HubSpot, Apollo, Outreach, SEMrush, or similar tools
• A “scrappy” builder mindset - you don’t wait for playbooks, you create them