MEA Digital Marketing Lead - Campaigns & Automation

Axis Communications; Gauteng; On-site; ZAR 1 016 000 - 1 525 000; Full time

Job summary

A leading technology firm is looking for a Digital Marketing Specialist to drive impactful marketing campaigns in the MEA region. With a background of over 6 years in digital marketing, the ideal candidate will have experience in platforms like Salesforce and Pardot, along with strong project management skills. You will collaborate with teams to enhance customer engagement, generate leads, and optimize campaigns based on data insights. This permanent employment position offers a dynamic work environment focused on innovation and growth.

Qualifications

• 6+ years of digital marketing or demand generation experience.
• Hands-on experience with Salesforce / Pardot (certified is a plus).
• Strong understanding of customer journeys, lead nurturing, and digital metrics.
• Excellent project management and organizational skills.
• Ability to collaborate with cross-functional and regional teams.
• Excellent communication in English; Arabic is considered a plus.

Responsibilities

• Own and drive impactful digital marketing campaigns across the MEA region.
• Design and monitor email campaigns and ensure data flow between platforms.
• Develop integrated demand generation campaigns and track performance.
• Measure campaign performance and provide insights.
• Manage the marketing automation platform and create templates.

Skills

Digital marketing

Data analysis

Project management

Salesforce/Pardot

Google Ads

LinkedIn Campaign Manager

Customer journey mapping

Lead nurturing

Excellent communication in English

Job description

A leading technology firm is looking for a Digital Marketing Specialist to drive impactful marketing campaigns in the MEA region. With a background of over 6 years in digital marketing, the ideal candidate will have experience in platforms like Salesforce and Pardot, along with strong project management skills. You will collaborate with teams to enhance customer engagement, generate leads, and optimize campaigns based on data insights. This permanent employment position offers a dynamic work environment focused on innovation and growth.