Martech Specialist (Segment & Braze)

Lumenalta; Remote; ZAR 1 159 000 - 1 491 000; Full time

Job summary

A leading digital innovation firm is seeking a Martech Specialist specializing in Segment and Braze. This role involves optimizing customer journeys, developing multi-channel campaigns, and acting as a martech expert within client teams. Candidates must have strong experience with Segment and Braze, as well as a background in lifecycle marketing. The position is fully remote, with a target start date as soon as possible. Candidates should maintain a 6-hour overlap with Eastern U.S. business hours.

Qualifications

• Strong hands-on experience with Segment including audience creation and event configuration.
• Expertise in Braze for journeys, canvases, and personalization logic.
• Ability to translate technical concepts to marketing objectives.
• Experience in lifecycle marketing and marketing automation.

Responsibilities

• Own day-to-day work inside Segment and Braze for campaign orchestration.
• Develop personalized multi-channel lifecycle campaigns.
• Act as the martech subject-matter expert for best practices.
• Support campaign launches across various platforms like Google Ads.

Skills

Strong hands-on experience with Segment

Strong working experience in Braze

Understanding of data events and event mapping

Background in lifecycle marketing and CRM

Experience executing multi-channel campaigns

Familiarity with Google Ads and Meta Ads

Strong communication skills

Proactive and strategic thinker

Job description

Join to apply for theMartech Specialist (Segment & Braze)role atLumenalta

Lumenalta is at the forefront of digital innovation, partnering with top-tier clients to create cutting‑edge solutions that blend technology, data, and customer experiences.

Our Marketing Technology (MarTech) division is dedicated to helping clients maximize their digital capabilities through sophisticated architectures and modern cloud‑based solutions.

Our client is expanding their Lifecycle Marketing capabilities and needs a Martech Specialist who can bridge marketing strategy with technical execution.

This role will be embedded directly into their lifecycle marketing teams, helping shape their personalization strategy, optimize customer journeys, and demonstrate what "good" looks like across their martech ecosystem.

What You’ll Do

Own day‑to‑day work inside Segment and Braze, including audience creation, event configuration, journey building, and campaign orchestration.

Translate marketing goals into actionable technical implementations, ensuring the correct data, audiences, and triggers are in place.

Develop and execute personalized, multi‑channel lifecycle campaigns across email, push, in‑app messaging, and paid media.

Partner with lifecycle marketers to roadmap and optimize journeys; activation, retention, re‑engagement, and win‑back.

Act as the Martech subject‑matter expert, guiding the client team on best practices for personalization, segmentation, and customer engagement.

Help define their go‑to‑market strategy from a marketing technology perspective.

Support campaign launches across Google Ads, Meta, and other paid platforms, ensuring alignment with lifecycle messaging and segmentation logic.

Collaborate with marketing and data teams to validate events, track performance, and make optimization recommendations.

What We're Looking For

Strong hands‑on experience with Segment (audiences, data events, schema, identity resolution).

Strong working experience in Braze (journeys, canvases, personalization logic, experimentation).

Understanding of data events, event mapping, and the technical foundations behind audience creation.

Background in lifecycle marketing, CRM, marketing automation, or customer engagement.

Experience executing multi‑channel campaigns, including email, push, in‑app, and paid media.

Familiarity with Google Ads, Meta Ads, and other paid channels.

Ability to operate as an embedded martech expert within a client marketing team.

Strong communication skills and the ability to translate between technical concepts and marketing objectives.

Proactive, strategic thinker comfortable shaping processes and guiding non‑technical marketers.

This is a fully remote position open to candidates based in Europe or regions with compatible time zones.

To ensure effective collaboration with our client and team, candidates must maintain a 6‑hour overlap with Eastern U.S. business hours.

Application Deadline

We're moving quickly on this search — applications will be reviewed as they're received.

The target start date is immediate, and the application window will close on the 31st of December.