Marketing Specialist

Old Mutual; Johannesburg; On-site; ZAR 550 000 - 750 000; Full time

Job summary

A major financial services company in Johannesburg is seeking a Marketing Specialist to execute marketing strategies for digital solutions. This role involves driving digital adoption and managing integration among multiple stakeholders. The ideal candidate has at least 5 years' experience in digital marketing and customer engagement, along with strong analytical and communication skills. You will be key to delivering impactful campaigns while ensuring alignment between various teams and business units.

Qualifications

• At least 5 years of experience in a similar role, preferably in financial services.
• Experience in loyalty programmes and digital channels.
• Excellent written and verbal communication skills.

Responsibilities

• Drive digital adoption and support loyalty programme marketing.
• Collaborate with various teams for effective marketing execution.
• Monitor and analyse campaign performance.

Skills

Digital marketing

Customer engagement

Data analysis

Collaboration

Education

Tertiary qualification in Marketing or related field

NQF Level 9 – Masters

Job description

Let’s Write Africa’s Story Together!

Old Mutual is a firm believer in the African opportunity and our diverse talent reflects this.

Job Description

The Marketing Specialist/ SME will report to the Marketing Lead and play a critical role in executing marketing strategies for the Goals, Rewards, and Digital portfolio. The focus will be on driving digital adoption, supporting loyalty programme marketing, and delivering impactful campaigns. This role requires strong collaboration with Group Marketing, external agencies, business clusters including OM Bank and cross‑functional teams to ensure integrated and effective marketing execution. The SME will interact closely with the adviser community and clusters to ensure alignment and engagement. Reporting on outcomes with a commercial lens is key to demonstrating value delivery and ROI.

Key Responsibilities

• Support the Marketing Lead in executing marketing strategies for Rewards, Smart Goals features, and Digital propositions.
• Drive digital adoption initiatives by identifying user challenges in collaboration with digital channel product owners and implementing solutions.
• Collaborate with Channel & Digital Platform teams as well as Group Marketing and Data teams to use data insights for prioritising features and campaigns.
• Create, lead, and deliver go-to-market (marketing & communication) strategies for digital solutions and/or features, functionality as and when the features and functionality lands for the Old Mutual app and web, as well as for the Old Mutual Rewards and Smart Goals propositions.
• Prepare detailed proposals and digital marketing plans to inform decision-making on campaigns and participate in campaign management/decision forums.
• Monitor and analyse campaign performance, ensuring continuous improvement and ROI attribution.
• Work closely with Group Marketing, external agencies, and business units including OM Bank to ensure alignment and integrated delivery.
• Engage with the adviser community to drive awareness and adoption of digital solutions.
• Produce and present campaign outcome reports with a commercial lens for Exco-level forums.
• Ensure marketing execution adheres to budget and governance requirements and sets up the required interaction models, governance forums and stakeholder management structures.
• Sets and achieves KPIs in collaboration with the business.
• Analyses metrics to monitor campaigns and proposition success to better understand why initiatives are working, to identify weak points and areas of improvement.
• Support the marketing lead with high quality reports that document progress against KPI’s and capability build roadmaps etc. of the marketing function.

Required Skills & Experience

• Tertiary qualification in Marketing or related field. At least 5 years of experience in a similar role, preferably in financial services, loyalty programmes and digital channels.
• Strong understanding of digital marketing, loyalty programmes, and customer engagement best practices.
• Experience in data analysis, requirements gathering, and leveraging technology for digital sales. Ability to manage multiple initiatives and deliver under tight timelines.
• Excellent collaboration skills to work across business units, adviser community, and external agencies.
• Strong focus on commercial practice and outcomes of marketing initiatives.
• Excellent written and verbal communication skills
• Business report writing

Skills

• Accounting
• Action Planning
• Adaptive Thinking
• Agile Project Management
• Brand Development
• Budget Management
• Commercial Acumen
• Customer‑Focused
• Data Compilation
• Evaluating Information
• Executing Plans
• Market Analysis
• Media Management
• Public Relations (PR) Management
• Target Market Segmentation

Competencies

• Action Oriented
• Business Insight
• Collaborates
• Communicates Effectively
• Cultivates Innovation
• Drives Results
• Ensures Accountability
• Manages Complexity

Education

NQF Level 9 – Masters

Closing Date

19 December 2025, 23:59

The appointment will be made from the designated group in line with the Employment Equity Plan of Old Mutual South Africa and the specific business unit in question.

The Old Mutual Story!