Marketing Manager - UK

The Legends Agency; Wes-Kaap; On-site; ZAR 200,000 - 300,000; Full time

Job summary

A UK-aligned customer service company in Cape Town is seeking an experienced Digital Marketing Manager to develop and execute comprehensive marketing strategies. The role involves managing PPC efforts, SEO activities, and leading campaigns while reporting directly to the CEO. Ideal candidates will have 3-8 years of digital marketing experience and a background in the creative industries.

Qualifications

• 3 - 8 years of experience in digital marketing, with 12 years in a lead or managerial role.
• Strong command of digital marketing tools and SEO.
• Experience in arts or creative industries is highly desirable.

Responsibilities

• Develop and execute a comprehensive digital marketing strategy.
• Manage full-funnel campaigns with A/B testing.
• Track marketing KPIs and report performance to the CEO.

Skills

Digital marketing strategy development

Audience targeting

PPC advertising

SEO expertise

Analytical skills

Content creation

Project management

Social media management

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Google Analytics

Meta Ads

SEO platforms (SEMrush, Ahrefs)

Email marketing systems

CRM tools

Job description

Overview

Drive strategic and creative digital campaigns in a dynamic, UK-aligned customer service company.

Marketing | R40 000/month | Office-based, Foreshore Cape Town | 09:00 - 17:30 (UK Hours)

About Our Client

Our client is a UK-based leader in outsourced customer services, known for driving transformative business growth through tailored service solutions. With a strong foundation in innovation and customer excellence, the company operates at the forefront of creative and technical support, serving clients across multiple industries. Their Cape Town office plays a critical role in the business, offering a vibrant work environment and the opportunity to work closely with international teams.

Responsibilities

• Develop and execute a comprehensive digital marketing strategy aligned with business goals
• Define and segment target audiences and tailor messaging accordingly
• Plan and manage a marketing calendar of campaigns, promotions, and seasonal activity
• Grow and manage company presence on LinkedIn and Facebook with compelling content
• Lead PPC efforts on Google Ads, Meta Ads, and others, managing bids, audience,and performance
• Conduct keyword research and manage SEO activities, including content and technical improvements
• Collaborate on content and campaign assets like landing pages, creatives, and email flows
• Drive and manage full-funnel campaigns with continuous A/B testing and optimisation
• Track marketing KPIs (CTR, CAC, ROI) using analytics tools like Google Analytics and CRM dashboards
• Report campaign performance and recommend improvements to the CEO
• Manage marketing budgets effectively to optimise results
• Promote CEO thought leadership through industry insights and content strategy

Qualifications

• 3 - 8 years of experience in digital marketing, with 12 years in a lead or managerial role
• Bachelor's degree in Marketing, Communications, Business, or related field
• Strong command of tools including Google Ads, Meta Ads, Google Analytics, SEO platforms (SEMrush, Ahrefs), email marketing systems, and CRM tools
• Solid understanding of SEO, paid media, campaign design, and marketing metrics
• Strong analytical ability and results-driven mindset
• Experience in the arts or creative industries is highly desirable
• Creative, self-motivated, and able to manage projects independently
• Excellent communication and collaboration skills