Marketing Manager Mr Price

Mr Price Group; Durban; On-site; ZAR 800 000 - 1 200 000; Full time

Job summary

A leading retail brand in Durban is seeking a dynamic Marketing Manager to drive innovative and cohesive marketing strategies. Candidates should possess over 8 years of marketing experience, including at least 4 years in leadership roles. The ideal candidate will have advanced knowledge of various marketing channels and must have experience in the retail sector, particularly in fashion. Join this exciting opportunity to lead a team and influence brand direction.

Qualifications

• 8+ years’ experience in marketing required.
• 4+ years of leadership experience is necessary.
• Fashion experience is a must.

Responsibilities

• Develop seasonal marketing strategies alongside the Brand Leader.
• Oversee strategic planning and provide feedback on marketing plans.
• Manage a team of up to 10 people and drive performance.
• Compile seasonal postmortems with marketing effectiveness team.

Skills

Leadership skills

Strategic planning

Creative analysis

Relationship management

Campaign effectiveness assessment

Team management

Marketing channels understanding

Education

Bachelor’s degree in business, marketing, communications, or related field

Job description

We are seeking a dynamic and experienced Marketing Manager to join our team. This role focuses on both strategic ability and leadership skills, ensuring our brand’s marketing efforts are innovative, cohesive, and effective.

Responsibilities

• Work alongside Brand Leader to develop seasonal marketing strategy.
• Oversee the strategic planning by brand teams and give strategic feedback and guidance on the strategies and marketing plans before presenting to marketing leadership team.
• Oversee all seasonal brand planningand projects e.g.: seasonal calendars and briefs; evaluating objectives, channel strategy, budgets, shoot plans, digital plans, paid social breakdowns, monthly organic social plans, PR plans etc.
• Ensure for accurate resource planning alongside Brand Leader which may inform future resource planning in team.
• Support Brand Leader with budget management of all projects.
• Critically analyze creativework against marketing briefs to ensure it delivers on the objectives of the campaign and its is brand consistent.
• Liaise and oversee media agencies and briefs.
• Manage and maintain relationships with Merchant Heads and ensure appropriate investment of marketing to support merchant strategies.
• Develop strong relationships and work closely with all key stakeholders including creatives, shoot team, production, ecommerce and visual merchandise.

Marketing Effectiveness and Research Insights

• Approve objectives andmeasurables of each campaign.
• Assess brand campaign reports compiled by marketing effectiveness (ME) and insights team and results of key marketing campaigns.
• Approve the team’s findings in terms of what has been effective and what needs to be considered in the future seasonal marketing plans and communicate this with marketing management.
• Compile seasonal postmortems with ME team, and insights team and Brand Heads against seasonal marketing objectives and present to management.
• Have a thorough understanding of all the marketing research insights and key research projects to ensure strategies are aligned to key insights and actions.

Leadership

• Manage a team ofup to 10 people and drive the team by setting clear and transparent expectations, to exhibit the culture and values of the business and achieve / exceed KPIs.
• Identify and drive training needs, coaching and development with a key focus on talent management, performance management and succession planning.
• Create a team culture that is responsive and professional when meeting deadlines and providing a business focused service to internal/external customers.

Qualifications

• Bachelor’s degree in business, marketing, communications, or related field
• 8+ years’ experience in marketing
• 4+ years leadership experience
• Advanced understanding of marketing channels, strategy, budgets and reporting.
• Experience/exposure across all marketing channels includingbrand, social media, digital, PR/influencer management, stores, sponsorships, internal comms and activations.
• Experience and ability in leadership: managing and mentoring individuals/a team.
• Experience with retail cycles and e-commerce
• Fashion expeirence is a must

Mr Price Group Limited is an equal opportunity employer and is committed to Employment Equity