Marketing Manager (FMCG) - Cape Town

Headhunters; Cape Town; On-site; ZAR 60 000 - 100 000; Full time

Job summary

A leading FMCG company based in Cape Town is seeking an experienced FMCG Marketing Manager. The ideal candidate will have a marketing degree and at least 5 years of management experience in the FMCG industry. Responsibilities include developing comprehensive marketing plans, managing promotional campaigns, and collaborating with stakeholders to ensure successful execution. This role also involves building strong relationships within the brand ecosystem while driving initiatives to improve market position and brand image.

Qualifications

• Minimum of 5 years’ relevant management experience.
• Proven ability to influence cross-functional teams.
• Experience in budget management and people management.

Responsibilities

• Develop and measure the success of a marketing plan.
• Manage all marketing initiatives and promotional campaigns.
• Collaborate with stakeholders for marketing execution.

Skills

Strong knowledge of the FMCG industry

Analytical skills

Excellent interpersonal and communication skills

Innovative and creative mindset

Flexibility in a fast-paced environment

Education

Marketing degree from a recognised university

Job description

Our client, a leader in the FMCG Wholesale sector and based in Cape Town is looking to employ an experienced and dynamic FMCG Marketing Manager.

Requirements

• A marketing degree from a recognised university is preferable.
• A minimum of 5 years’ relevant management experience.
• Strong knowledge of the FMCG industry, with experience across marketing management, budget management, and people management.
• Proven ability to influence cross-functional teams and achieve results through others.
• Innovative and creative mindset with a strategic approach to problem-solving.
• Strong analytical skills at both strategic and operational levels.
• Excellent interpersonal and communication skills, both verbal and written.
• High stress tolerance, adaptability, and flexibility in a fast-paced environment.

Responsibilities

• Develop, implement, and measure the success of a comprehensive marketing plan that enhances the Company and its brands, strengthening market position and brand image.
• Drive and manage all marketing initiatives, including promotional materials and campaigns.
• Ensure clear articulation and consistency of the desired image and positioning of each brand.
• Collaborate with relevant stakeholders to ensure seamless integration and execution of marketing, promotional plans, seasonal campaigns, communication strategies, and planning timelines, including distribution and launch activities.
• Manage, review, and approve all Point of Sale materials, marketing collateral, and product solutions to ensure alignment with Company standards.
• Plan and manage events, including supplier and Company functions.
• Ensure achievement of marketing goals and financial objectives, with appropriate evaluation systems in place and regular reporting on progress.
• Build and maintain strong relationships within the membership and supplier base, contributing to the objective of building better businesses.
• Work closely with Marketing Directors and Brand or Product Managers to drive initiatives and effectively channel marketing spend into the market.
• Develop and leverage internal and external partnerships to maximise business outcomes, engaging stakeholders throughout the planning, execution, and evaluation phases.
• Select, manage, and maintain external agencies and alliances, ensuring full understanding of the Brand Blueprint and target market.
• Liaise with cross-functional teams to ensure alignment with strategic initiatives, clear communication, and timely delivery of marketing outputs.
• Monitor supplier marketing initiatives and capitalise on opportunities where possible.
• Negotiate, list, and manage new marketing suppliers.