Marketing Manager DTC E‑Commerce EU

Foxelli Group; Remote; ZAR 200 000 - 300 000; Full time

Job summary

A dynamic e-commerce firm is seeking a Marketing Manager to lead innovative marketing strategies and drive business growth. This full-stack role involves bridging marketing, design, and development to create impactful customer experiences. The ideal candidate will have experience in e-commerce, strong digital marketing skills, and a knack for crafting persuasive copy. Join a culture that values creativity, flexibility, and a data-driven approach in a fully remote environment.

Benefits

Flexible schedule

Complimentary gym memberships

Personal development budget

Generous paid time off

Home office setup budget

Strong company culture

Qualifications

• Experience as a Marketing Manager in e-commerce.
• Hands-on experience with AI tools like workflow automation.
• Deep understanding of digital and performance marketing.

Responsibilities

• Build and run marketing strategies to support business goals.
• Analyze customer data to identify growth opportunities.
• Write copy that converts for ads and landing pages.

Skills

E-commerce experience

AI tools usage

Digital marketing knowledge

Persuasive copywriting

CRO expertise

Project management

Data analysis

Tools

Marketing automation tools

Analytics tools

Heatmaps

Job description

Please be informed that Foxelli Group hires exclusively in-house and doesn’t work with any external recruitment agencies. Any company or individual claiming to recruit on behalf of Foxelli Group is not affiliated with us.

At Foxelli, we’re building more than e-commerce brands — we’re building a tribe of thoughtful humans: AI enthusiasts, curious builders, and ambitious minds who care about doing meaningful work together. Ten years in, our D2C brands reach millions and generate over $20M annually. Our focus stays simple: create products customers love and a team that actually enjoys building them.

If you love to learn, experiment, think boldly, make decisions, and build things that matter — you’ll feel at home with us.

THE ROLE

We’re on the hunt for a Marketing Manager who can think big, move fast, and actually make things happen. This is not a “just run ads and wait” role. This is a full-stack marketing playground where you own projects from the first spark of an idea to seeing real sales roll in.

You’ll be the glue between marketing, design, and development — turning customer insights into landing pages, funnels, and campaigns that people actually want to click, read, and buy from.

If you love:

• mixing strategy with execution
• testing ideas
• improving funnels
• and making pretty things convert

…and you’ve played with AI tools to move faster, build smarter, or test better ideas, you might be our person.

WHAT YOU’LL BE DOING

Strategy & Growth Stuff

• Build and run marketing strategies that support real business goals (not just vibes).
• Dig into customer research and market trends to find new growth opportunities.
• Analyze what’s working (and what’s not) and turn data into smart next steps.
• Come up with fresh ideas to scale our funnels and campaigns.
• Manage marketing projects from idea to launch to improvement.

Creative & Content Magic

• Write copy for ads, landing pages, and funnels that sounds human and sells.
• Review design work and give feedback so it looks on-brand and converts.
• Guide the creation and optimization of ad creatives with our design team.

Landing Pages & Website Optimization

• QA landing pages like a detective: checking UX, flow, and functionality.
• Run A/B tests to improve conversion rates.
• Work closely with developers to roll out website updates and improvements.

Team Glue (Cross-Functional Hero)

• Be the bridge between marketing, design, and development.
• Create clear briefs so everyone knows what to build and why.
• Track project progress and keep stakeholders in the loop.

Customer Research & Insights

• Collect and analyze customer feedback and data.
• Identify pain points and opportunities for improvement.
• Use insights to scale sales and improve acquisition.

AI Tools & Smarter Execution

• Use AI tools (like GPT, image/video generators, automation platforms) to speed up tasks, test ideas faster, and get more done with less grind.
• Spot areas where AI can help us move quicker or build smarter.

WHAT YOU BRING

You’re probably someone who:

• Has experience as a Marketing Manager or full-stack marketer in e-commerce.
• Have hands-on experience building with AI tools - vibe coding, workflow automations, etc.
• Understands digital marketing and performance marketing deeply.
• Can write clear, persuasive, not-boring copy.
• Knows CRO and website optimization.
• Loves looking at data and asking: “What actually sells?”
• Is organized and good at managing projects.
• Has worked with designers and developers before.
• Can manage your own time and work remotely.
• Cares about customers and research.
• Gets excited about e-commerce growth.

BONUS POINTS IF YOU

• Have used marketing automation tools.
• Know your way around heatmaps, ad managers, and analytics tools.
• Enjoy experimenting, testing, and improving things nonstop.

WHY FOXELLI?

We’re not into boring corporate marketing. We like smart ideas, quirky personality, strong execution, and people who take ownership. You’ll have space to think, test, build, and grow with us — and actually see the impact of your work.

THE RECRUITMENT PROCESS

Apply — a simple form that helps us know who’s stepping into our world. Ribbon AI Interview — Ribbon is a short, guided video step that helps us understand your thinking style in a calm, private space. Interview — a conversation with your manager to feel the work chemistry, get to know each other, and explore what we could build together.

FIXED SERVICE FEE

€2,000 - €2,800 after taxes, depending on your skills, competencies, and experience.

Please note that this role is based on a contract/freelance agreement.

PERKS & BENEFITS

• Full flexibility with your schedule in a fully remote setting, while Hubstaff ensures transparency and fairness.
• Complimentary gym memberships and company-sponsored outdoor adventures for your strength and well-being.
• A personal development budget for your personal and professional growth.
• Generous paid time off, including parental leave and vacation days.
• A budget for your home office setup.
• Strong company culture and a network of unique individuals that celebrate you.

ELIGIBILITY & LOCATION REQUIREMENTS

This role is 100% remote.

• Our tribe works primarily in the Eastern European Time Zone (EET — UTC+2/UTC+3). We also use Revolut for payments, so we are open to hiring candidates in countries where Revolut payments are supported.
• For full-time roles, you’re available for at least 5 hours during typical EET working hours — it keeps collaboration smooth and communication easy. (This doesn’t apply to part-time roles.)

Currently, we are hiring in Albania, Bosnia and Herzegovina, Croatia, Czech Republic, Estonia, Greece, Georgia, Kosovo, Latvia, Lithuania, Moldova, Montenegro, North Macedonia, Poland, Portugal, Romania, Slovakia, Malta, Slovenia, Serbia, Cyprus, Bulgaria, Hungary, Netherlands, the United Kingdom, and South Africa.