Marketing Manager

Somewhere; Noord-Kaap; Hybrid; ZAR 200 000 - 300 000; Full time

Job summary

A luxury construction company is seeking a Marketing Specialist to execute digital marketing strategies and manage campaigns across various platforms, ensuring brand consistency within a high-end environment. The ideal candidate will have 4-6 years of marketing experience, strong digital advertising skills, and the ability to produce high-quality content tailored to resonate within luxury spaces. Familiarity with design tools and CRM systems is preferred. This role is full-time and includes a competitive salary range.

Benefits

Bonus and commission structure

Qualifications

• 4 to 6 years in a marketing role, preferably digital marketing.
• Proficient in managing paid advertising on multiple platforms.
• Strong copywriting skills for web and email content.

Responsibilities

• Develop and optimize paid advertising campaigns across digital platforms.
• Manage social media channels and content creation.
• Execute email marketing campaigns and perform analysis.

Skills

Digital Advertising

Content Creation

SEO

Email Marketing

Social Media Management

Analytical Skills

Tools

Meta Ads Manager

Google Ads

LinkedIn Campaign Manager

Adobe Creative Suite

Canva

Lasso CRM

Job description

Role: Marketing Specialist

Priority Location: LATAM and South Africa

Working Hours: Minimum 30 hours per week, full time

Type of Job: Digital Marketing, Paid Media, Social Media, SEO, Email Marketing

Start Date: ASAP

Base Salary Range: 2,000 to 2,500 USD per month

The final offer is at the client’s discretion and will depend on the candidate’s interview result, skills, and experience. The successful candidate will be offered a bonus and commission structure.

About The Company

The company operates in the high end residential and luxury construction space. Delivering elevated client experiences and creating high end residences beginning at 4.5 million USD and above. The company is known for refined craftsmanship, premium design detail, and a sophisticated brand identity. As the current marketing lead transitions into business development, the company requires a dedicated specialist to execute day to day marketing operations and maintain brand consistency across all digital channels.

About The Role

The Marketing Specialist will execute all planned marketing initiatives, manage digital platforms, and support lead generation efforts across social media, paid advertising, SEO, email campaigns, and website updates. This role is hands on, execution focused, and ideal for someone experienced in managing digital marketing campaigns who can quickly adapt to the tone and expectations of a luxury brand environment. Experience in luxury real estate or high end construction is preferred but not required.

Key Responsibilities

Digital Marketing & Content

• Develop, execute, and optimize paid advertising campaigns (PPC) across platforms including Google, Meta (Facebook/Instagram), and LinkedIn, managing budgets to maximize ROI.
• Oversee all social media channels, including content creation, scheduling, and monitoring trends and analytics to boost brand engagement and following.
• Manage and update the company websites, ensuring content and the photo portfolio are current.
• Implement SEO strategies, including keyword tracking and on‑page optimization.
• Execute email marketing campaigns using Lasso CRM.
• Collaborate with sales teams to ensure effective capture and actionability of digital leads.
• Maintain and manage performance tracking and reporting dashboards.

Brand, Content & Design

• Ensure all marketing materials adhere to established brand standards, maintaining a consistent brand voice and luxury positioning across all content.
• Create and publish blog posts for company websites to support SEO and brand positioning.
• Design various assets, including digital and print advertisements, promotional materials (clothing, giveaways, collateral), internal documents, report covers, and customer presentations.
• Utilize Adobe Creative Suite, Canva, and WordPress for content creation and design tasks.

Strategic Initiatives & Event Support

• Collaborate with leadership to execute high‑level strategic marketing initiatives.
• Assist the local office in planning and coordinating company events.
• Execute the existing marketing plan with precision and consistency.

Required Skills And Experience

• Experience: Minimum of 4-6 years in a comparable marketing role.
• Digital Advertising:
• Proficiency in Meta Ads Manager.
• Management and optimization of Google Ads campaigns.
• Competency with LinkedIn Campaign Manager.
• Content & Web:
• Strong copywriting skills for digital campaigns.
• Experience in content creation and website content management.
• SEO & Analytics:
• Understanding of SEO fundamentals and analytics.
• Proficiency in reporting and data analysis.
• CRM & Email Marketing:
• Experience with email marketing, preferably using Lasso CRM or similar systems.
• Competency in any CRM tools navigation.
• Social Media:
• Familiarity with social media management.

Core Competencies & Qualities

• Detail‑Oriented: Possesses strong attention to detail.
• Brand Alignment: Quick ability to learn and internalize the brand's voice.
• Communication: Demonstrates clear and effective communication skills.
• Initiative: Exhibits proactive execution and self‑starter capability.
• Organization: Maintains strong organizational habits.
• Independence: Capable of working autonomously.
• Agility: Highly adaptable in a rapidly changing environment.
• Professionalism: Upholds a level of professionalism suitable for a luxury brand.

Nice To Have

• Luxury real estate experience
• High end residential construction marketing experience
• HubSpot or Salesforce experience
• Advanced Canva or Adobe design ability
• Experience with lead generation funnels

Application Requirement

Portfolio or proof of work showing previous social media campaigns, paid ads, email newsletters, or website content.

Success Metrics

• Consistent execution of weekly and monthly marketing tasks
• Improved performance of paid campaigns on Meta, Google, and LinkedIn
• Stronger SEO visibility and increased organic traffic
• Increased lead quality and alignment with sales team needs
• Timely delivery of content, reporting, and updates
• Ability to maintain and enhance the luxury tone and brand identity