Marketing Manager

Exceed Human Resource Consultants; Wes-Kaap; On-site; ZAR 300,000 - 500,000; Full time

Job summary

A marketing consultancy firm in South Africa is looking for a Marketing Specialist to develop comprehensive marketing strategies and manage digital content. The role involves enhancing brand awareness through various campaigns, digital tools, and event management. Candidates should have a degree in Marketing and at least 4 years of B2B experience. This position offers the chance to work on innovative projects in a dynamic environment.

Qualifications

• 4+ years experience in B2B marketing, digital strategy, and/or sustainability sectors.
• Proficiency in digital tools required.
• Strong copywriting and project management capabilities.

Responsibilities

• Develop and implement a comprehensive annual marketing strategy and budget.
• Conduct ongoing market research to identify trends.
• Plan and manage multi-channel content calendars.
• Coordinate podcast strategy and support awareness campaigns.
• Plan and execute in-person and virtual events.

Skills

Marketing Strategy Development

Digital Marketing Management

Content Creation

SEO Optimization

Lead Generation

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

CRM systems

Job description

Reference:10597 MLRConsultant: Michellele RouxJob Description:

• Marketing Strategy and Execution
  • Develop and implement a comprehensive annual marketing strategy and budget
  • Conduct ongoing market research to identify trends, track competitors, and refine strategy
  • Align marketing efforts with company objectives, growth targets, and strategic priorities
  • Lead cross-functional collaboration with Sales, Procurement, and Management
  • Implement a relationship marketing strategy, including TOMA (Top of Mind Awareness) initiatives for customers and internal team
• Digital Marketing and Content Management
  • Plan and manage multi-channel content calendars (LinkedIn, YouTube, podcast, newsletter)
  • Monitor and report on digital marketing performance (LinkedIn, Google Analytics, etc.)
  • Oversee newsletter design, content creation, segmentation, A/B testing, and performance
  • Create SEO-optimized website updates, monthly blogs, and keyword enhancements
• Podcast and Campaigns
  • Coordinate podcast strategy, guest outreach, recording, editing, and publishing
  • Repurpose podcast content across channels to increase brand reach
  • Support awareness campaigns around recycling, sustainability, and event participation
• Event and Collateral Management
  • Plan and execute in-person and virtual events with logistics, design, and marketing support
  • Track ROI for events (leads generated, cost per lead, deals closed)
  • Maintain and update brand guidelines, company profile, and marketing collateral
• Lead Generation & CRM Alignment
  • Support lead generation from online and offline sources
  • Upload leads to CRM and assist with segmentation for targeted follow-ups
  • Analyze lead performance monthly and recommend optimizations

Qualifications:

• Bachelor's degree in Marketing, Communications, or related field
• 4+ years experience in B2B marketing, digital strategy, and/or sustainability sectors
• Proficiency in digital tools
• Strong copywriting and project management capabilities

How to Apply:

• Email your comprehensive CV [e-mail].
• If you are already registered, please forward your CV and the relevant reference number to the consultant with whom you are currently registered in order to avoid duplicity on our system.
• We reserve the right to only conduct interviews with candidates of choice.
• Applicants who have not received feedback within 30 days from the closing date must please accept their application as unsuccessful.