Primary Purpose
To coordinate and support marketing activities while also producing and overseeing graphic design work. Serve as a bridge between marketing strategy, content creation, visual design, and implementation across digital and print channels.
Key Responsibilities
- Graphic Design & Visual Content Creation – design digital and print collateral such as social media graphics, banners, posters, brochures, email campaigns, presentations, and signage.
- Maintain and uphold brand identity and visual guidelines.
- Prepare files for print and/or digital use (ensure correct resolution, colours, formats, etc.).
- Marketing Campaign Coordination – assist in planning marketing campaigns (digital, print, outdoor, events); coordinate timelines, assets, approvals, and handovers between teams (marketing, sales, external vendors); ensure all graphics/materials are delivered on schedule.
- Content Development – collaborate with marketing copywriters and the content team for copy and visuals; support content repurposing (e.g., adapting visuals for social media, web, newsletters).
- Digital & Social Media Support – create graphics for social media posts, digital ads, and website banners; monitor performance of visual content and suggest improvements.
- Vendor / Print Liaison – coordinate with printers, external designers, or other vendors for production of materials; review proofs, ensure print quality, and manage delivery timelines.
- Brand Management – maintain consistency of branding across all communication channels; maintain digital asset libraries (images, logos, templates).
- Marketing Administrative & Reporting Support – maintain marketing schedules and project trackers; help prepare reports on campaign performance, asset usage, design requests, and budgets; assist with budgeting for marketing graphics/design expenses.
- Quality Control – check designs for correctness (spelling, layout, adherence to brief); ensure designs are technically usable (print/formatting) and that files are properly archived.
- Continuous Learning & Trend Monitoring – stay updated on design software/tools and visual trends; propose enhancements to workflows, design tools, and templates.