Marketing and Graphics Coordinator

Tower Group; Durban; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A leading marketing agency in Durban is seeking a creative individual for a role focused on coordinating and supporting marketing activities. The successful candidate will handle graphic design and visual content creation while collaborating with marketing teams to deliver effective campaigns. This role demands a strong understanding of branding and excellent organizational skills to ensure all materials meet deadlines and quality standards.

Qualifications

• Proficient in graphic design software (e.g., Adobe Creative Suite).
• Strong understanding of branding and marketing principles.
• Excellent communication and organizational skills.

Responsibilities

• Design digital and print collateral including social media graphics.
• Coordinate marketing campaign timelines and assets.
• Collaborate with copywriters to ensure cohesive content.

Skills

Graphic design

Digital content creation

Marketing campaign coordination

Social media strategy

Job description

Primary Purpose

To coordinate and support marketing activities while also producing and overseeing graphic design work. Serve as a bridge between marketing strategy, content creation, visual design, and implementation across digital and print channels.

Key Responsibilities

1. Graphic Design & Visual Content Creation
   • Design digital and print collateral: social media graphics, banners, posters, brochures, email campaigns, presentations, signage.
   • Maintain and uphold brand identity and visual guidelines.
   • Prepare files for print and/or digital use (ensure correct resolution, colours, formats, etc.).
2. Marketing Campaign Coordination
   • Assist in planning marketing campaigns (digital, print, outdoor, events).
   • Coordinate timelines, assets, approvals, and handovers between teams (marketing, sales, external vendors).
   • Ensure that all graphics/materials are delivered on schedule.
3. Content Development
   • Collaborate with marketing copywriters and content team for copy + visuals.
   • Support content repurposing (e.g. adapting visuals for social media, web, newsletters).
4. Digital & Social Media Support
   • Create graphics for social media posts, digital ads, website banners.
   • Monitor performance of visual content and suggest improvements.
5. Vendor/Print Liaison
   • Coordinate with printers, external designers, or other vendors for production of materials.
   • Review proofs, ensure print quality, manage delivery timelines.
6. Brand Management
   • Maintain consistency of branding across all communication channels.
   • Maintain digital asset libraries (images, logos, templates).
7. Marketing Administrative & Reporting Support
   • Maintain marketing schedules, project trackers.
   • Help prepare reports on campaign performance, asset usage, design requests, budgets.
   • Assist with budgeting for marketing graphics/design expenses.
8. Quality Control
   • Check designs for correctness (spelling, layout, adherence to brief).
   • Ensure designs are technically usable (print/formatting) and that files are properly archived.
9. Continuous Learning & Trend Monitoring
   • Stay updated on design software/tools, visual trends.
   • Propose enhancements to workflows, design tools, templates.