Marketing Director

Talent Sam; South Africa; Remote; ZAR 1,381,000 - 2,073,000; Full time

Job summary

A client in the tech services sector is seeking a Marketing Director to drive brand presence and customer engagement. The ideal candidate will have a strong background in digital marketing, excellent communication skills, and the ability to create strategic marketing plans. Join this innovative company to make a significant impact on their growth and brand identity.

Qualifications

• Proven experience in marketing roles, preferably in the technology sector.
• Strong understanding of digital marketing techniques.
• Excellent written and verbal communication skills.
• Ability to work independently and collaboratively in a fast-paced environment.

Responsibilities

• Develop and execute strategic marketing plans.
• Conduct market research to identify target audiences.
• Collaborate with teams to define brand messaging.
• Build and manage digital marketing campaigns.

Skills

Digital marketing principles

SEO

SEM

PPC

Social media marketing

Marketing analytics tools

Education

Bachelor's degree in Marketing or Business Administration

Advanced degree or certifications

Tools

Google Analytics

HubSpot

SEMrush

Job description

Company Overview

Our client is a dynamic and innovative CTO-as-a-servicecompany poised to revolutionize the industry. With a strong focus on cutting-edge solutions and customer satisfaction, we aim to become a leader in the field. As we embark on this exciting journey, we are seeking a talented Marketing Director to spearhead our marketing efforts and establish our brand presence in the market.

Position Overview

As the Marketing Director, you will play a crucial role in shaping our brand identity and driving customer engagement. You will be responsible for developing and implementing comprehensive marketing strategies to promote our services, generate leads, and enhance brand awareness. This is an exciting opportunity to join a fast-growing company from the ground up and make a significant impact.

Key Responsibilities

• Develop and execute strategic marketing plans to achieve company objectives and drive business growth.
• Conduct market research to identify target audiences, market trends, and competitive landscape.
• Collaborate with cross-functional teams to define brand messaging, value propositions, and positioning.
• Create compelling marketing content, including website copy, blog posts, case studies, and social media posts.
• Build and manage digital marketing campaigns across various channels such as social media, email, and search engines.
• Establish and maintain relationships with media outlets, industry influencers, and strategic partners.
• Measure and analyze the performance of marketing initiatives using metrics and KPIs to optimize results.
• Stay updated on emerging trends and best practices in marketing, technology, and the tech services industry.

Qualifications

• Bachelors degree in Marketing, Business Administration, or related field. Advanced degree or relevant certifications are a plus.
• Proven experience in marketing roles, preferably in the technology sector or related industry.
• Strong understanding of digital marketing principles and techniques, including SEO, SEM, PPC, and social media marketing.
• Excellent written and verbal communication skills with the ability to craft compelling messaging and content.
• Creative thinker with a strategic mindset and the ability to translate ideas into actionable plans.
• Results-oriented with a track record of driving measurable outcomes and achieving targets.
• Ability to work independently as well as collaboratively in a fast-paced, dynamic environment.
• Proficiency in marketing analytics tools and platforms (e.g., Google Analytics, HubSpot, SEMrush).
• Available to work partialUS hours