Marketing Director

Talent Sam; Cape Town; On-site; ZAR 300 000 - 600 000; Full time

Job summary

An exciting opportunity awaits at a fast-growing wellness company focused on transformative breathwork practices. We are looking for a skilled digital marketing professional to join our dynamic team. In this role, you will manage all aspects of our digital marketing efforts, driving customer acquisition and business growth. You'll collaborate with various teams to create high-performing campaigns, manage projects from inception to delivery, and enhance our community's engagement. If you're a creative thinker with a hands-on approach and a passion for well-being, this role is perfect for you.

Qualifications

• 5+ years in digital marketing, ideally in fast-paced environments.
• Proven track record in managing successful campaigns.

Responsibilities

• Develop and execute digital marketing campaigns for customer acquisition.
• Manage projects ensuring on-brand and on-time delivery.

Skills

Digital Marketing

Project Management

Communication Skills

Creative Thinking

Data Analysis

Job description

About Us:

We are a fast-growing wellness company committed to empowering individuals through transformative breathwork practices. As we continue our expansion, we seek a skilled digital marketing professional to help drive our growth and take our community to the next level. This is an exciting opportunity to work with a dynamic team and be a key player in our mission to promote well-being and mindful living.

The Opportunity:

Reporting to the Commercial Director, the Marketing Director will be responsible for all day-to-day aspects of our digital marketing efforts. Your objective is clear; acquire new customers and drive business growth through managing our various vendors and building an internal team. Championing a hands-on approach, you’ll work collaboratively with internal stakeholders to generate briefs, implement plans, and measure campaign performance.

Key Responsibilities:

1. Customer Acquisition & Campaign Execution:
   1. Develop and execute comprehensive digital marketing campaigns; driving customer acquisition for our products, including courses, app memberships, and retreats.
2. Collaborative Campaign Management:
   1. Work with the creative, tech, and media teams - as well as external agencies, to develop high-performing marketing campaigns and produce collateral to enhance promotional efforts.
   2. Coordinate with the community manager, video editors, and copywriters to align messaging and visual assets across all marketing channels.
3. Project Management & Process Improvement:
   1. Manage multiple, simultaneous projects from planning and brief writing through to delivery and quality control, ensuring all campaigns are on-brand, on-time, and within budget.
   2. Use and improve the campaign briefing process, fostering better communication and efficiency between teams.

Minimum Requirements:

• 5+ years of experience in a data-driven digital marketing role, ideally in a fast-paced or start-up environment.
• Proven track record of executing and managing successful digital marketing campaigns from concept to reporting.
• Strong project management skills with the ability to handle multiple tasks and meet tight deadlines.
• Excellent communication skills with the ability to present ideas, campaigns, and results confidently.
• Creative thinker and proactive problem solver with a hands-on attitude and willingness to try new ideas.
• Must be able to work within UK office hours.
• Native or fluent English speaking, reading, and writing.
• Experience in the wellness industry is desirable but not required.