Marketing Data & Tracking Specialist

VirtueStaff; Johannesburg; Hybrid; ZAR 200 000 - 300 000; Full time

Job summary

A digital marketing agency is seeking a skilled Technical Marketing Data & Tracking Specialist to implement conversion tracking and data syndication. The role requires extensive experience with Google Tag Manager and digital marketing platforms, ensuring accurate data capture and metrics reporting across systems. Responsibilities include managing tracking setups for Google Ads, Facebook Ads, and data integration with CRM systems. Benefits include a work-from-home option and a performance bonus.

Benefits

Work From Home

Performance Bonus

Qualifications

• Expertise in Google Tag Manager is mandatory.
• Experience in tracking implementation for digital marketing ads.
• Direct experience with CRM tracking and data syndication.

Responsibilities

• Set up and manage tracking for Google Ads and other platforms.
• Maintain CRM tracking for lead source and conversion metrics.
• Audit tracking pixels and tags regularly.

Skills

Google Tag Manager expertise

Digital marketing ads tracking implementation

Attention to detail

Tools

Google Ads

Facebook Ads

Bing Ads

CRM systems

Job description

VirtueStaff is looking for a technical Marketing Data & Tracking Specialist to oversee the end-to-end implementation of conversion tracking and data syndication for our client. The ideal candidate is a Google Tag Manager expert who can bridge the gap between digital marketing platforms (Google Ads, Facebook Ads, Bing Ads) and our internal CRM. Your primary goal is to ensure that marketing data is accurately captured, tracked, and synced across all systems to provide a clear picture of campaign performance

Responsibilities

• Set up and manage complex tracking for Google Ads, Facebook Ads, and Bing Ads to ensure 100% data accuracy
• Configure and maintain CRM tracking and data flows to capture lead source and conversion metrics
• Oversee the syndication of data between marketing platforms and the CRM to ensure a unified view of the customer journey
• Regularly audit tracking pixels, tags, and CRM events to verify that all marketing metrics are reporting correctly

Qualifications

• Specialist-level proficiency in Google Tag Manager is mandatory
• Proven experience in digital marketing ads tracking implementation
• Extensive experience setting up tracking for Google Ads, Facebook (Meta) Ads, and Bing Ads
• Direct experience tracking metrics within CRMs and an understanding of how to syndicate data across platforms
• High attention to detail regarding data integrity and the ability to troubleshoot complex tracking discrepancies

Benefits

• Work From Home
• Performance Bonus