Marketing Communications Lead

Boardroom Appointments; Sandton; On-site; ZAR 700 000 - 900 000; Full time

Job summary

A leading recruitment agency seeks a Marketing Communications Lead in Sandton, South Africa. This senior role requires a Bachelor's degree in Marketing and at least 8 years of experience in marketing communications, focusing on content creation, media relations, and crisis management. You will develop communication strategies, manage budgets, and coordinate with PR agencies to enhance visibility and engagement across various channels. Candidates must demonstrate strong analytical and leadership skills, with an ability to drive effective marketing communications.

Qualifications

• Minimum 8 years of marketing experience with a focus on marketing communications in a corporate environment.
• Experience in managing marketing communications and business process improvement.
• Experience in a senior technical/management position.

Responsibilities

• Conduct a thorough analysis of the Company's current communications landscape.
• Develop and implement a communications strategy that delivers on key business objectives.
• Oversee and allocate the annual communications budget.
• Work with the appointed PR agency to secure and grow earned media coverage.
• Create and maintain content calendar for various communication channels.

Skills

Marketing communications

Public relations

Investor relations

Crisis management

Content creation

Education

Bachelor's Degree in Marketing or relevant equivalent

Matric (Grade 12)

Job description

About the job Marketing Communications Lead

• Matric (Grade 12)
• Bachelor's Degree in Marketing or relevant equivalent
• Minimum 8 years of marketing experience with a focus on marketing communications in a corporate environment, preferably in the ICT sector
• Experience in managing marketing communications and business process improvement
• Experience in a senior technical/management position

Responsibilities:

• Conduct a thorough analysis of the Company's current communications landscape across all operating companies (internal communications, customer communications, public relations, investor relations and social media)
• Develop and implement a communications strategy that will deliver on the key business objectives
• Develop a strategic paid media plan to support and boost earned media presence
• Oversee and allocate the annual communications budget and ensure its use is fully maximised
• Use communications technology to boost productivity

Media Relations

Work with the appointed PR agency to:

• Develop and manage relationships with key media players to secure and grow earned media online and offline coverage
• Craft and distribute press releases and media pitches
• Coordinate and manage media interviews and inquiries
• Identify, pitch and leverage speaking opportunities
• Clean-up and maintain press portals across third party sites
• Maintain press portal on Company Website

Investor Relations

Work with the appointed PR agency to:

• Support investor relations team with the execution of all external communications required. This includes but is not limited to key message development, Q&A development, executive coaching, managing press tours, etc.

Content Creation and Management

• Create and maintain content calendar for internal communications, customer communications, public relations, investor relations and social media
• Maintain corporate collateral and proof points across the group using our in-house design and writing resources
• Manage the development of compelling content for the various channels using our in-house design and writing resources
• Ensure content aligns with the overall communications strategy and brand messaging

Social Media Management

Work with the appointed PR agency to:

• Provide community management across all Company channels
• Leverage in-house shared service to ensure all content is scheduled for publication
• Monitor activity and consult on opportunities and ways to engage with communities
• Create and manage executive profiling across 10 executives for the Group, including a monthly content calendar crafted for the executive in line with Group content strategy

Crisis Management

Work with the appointed PR agency to:

• Develop a crisis communication plan
• Provide real-time support and guidance during crises

Reporting and Analysis

Work with the appointed PR agency to:

• Generate regular reports on PR campaign performance
• Analyze data and provide insights for continuous improvement