Marketing Campaign Executive (Lead Generation) - Entry Level

marcus evans Group; Cape Town; On-site; ZAR 200,000 - 300,000; Full time

Job summary

A global business intelligence company is seeking a Marketing Campaign Executive in Cape Town for an entry-level role. The position focuses on creating and executing marketing campaigns to promote events targeting senior decision-makers. Ideal candidates have a recognized degree, lead generation experience, and proficiency in English. A performance-driven culture and growth opportunities are emphasized, along with attractive compensation.

Benefits

Comprehensive induction training

Ongoing mentoring

Promotion opportunities

Attractive salary and commission package

Qualifications

• Preferred degree in Marketing or Business Administration.
• Experience in lead generation or strong research abilities.
• 1–2 years of practical marketing experience is an advantage.

Responsibilities

• Identify senior decision-makers to align with summit themes.
• Build targeted contact lists using CRM tools and online platforms.
• Analyze and identify target client contacts through research.
• Monitor marketing campaigns to generate referrals for sponsorship sales.

Skills

Lead generation

Research abilities

Computer literacy

English proficiency

French language

Education

Degree or diploma in Marketing or Business Administration

Tools

CRM tools

Microsoft Office

Job description

Marketing Campaign Executive (Lead Generation) - Entry Level

Marcus Evans, founded in 1983, is a global business intelligence and event marketing company with a presence in 49 offices in 20+ countries. Headquartered in the UK, we are rated in the top 20 UK companies for work/life balance. We operate across all industry sectors, delivering summits, conferences and online events that connect senior decision-makers on a global scale.

This junior, entry-level role is based onsite in our Cape Town office and is suitable for fresh graduates. The Marketing Executive will create and execute marketing campaigns using direct mail and email, within budget, to promote events to senior decision-makers.

Responsibilities

• Identify senior decision-makers (e.g., CEOs, CFOs, Directors) who align with the summit theme and objectives.
• Build targeted contact lists using CRM tools, databases, and online platforms (e.g., LinkedIn).
• Ensure potential client information is relevant, accurate, and current to support marketing campaigns and event understanding.
• Analyze and identify target client contacts based on event topics and geographic markets through research.
• Plan, implement and monitor marketing campaigns to generate referrals for sponsorship sales and direct marketing.
• Proactively contribute to the overall effectiveness of event marketing campaigns.

Qualifications

• Recognized degree or diploma in any discipline, preferably in Marketing or Business Administration.
• Demonstrable experience in lead generation or strong research abilities.
• Practical marketing experience (1–2 years) is an advantage.
• Excellent knowledge of the English language; French language is an advantage.
• Willingness to adapt to a performance-driven culture.
• Computer literacy with proficiency in Microsoft Office applications.
• Able to start immediately.

Additional information: Comprehensive induction training, ongoing mentoring plus continuous on-the-job training and development. Promotion up the ranks is achievable with consistently high performance. Attractive basic salary and commission package. We are an equal opportunity employer and value diversity. All employment is decided on the basis of qualifications, merit and business need.