Marketing Assistant

Broll Property Group Pty Ltd; Gauteng; On-site; ZAR 200 000 - 300 000; Full time

Job summary

A property management group in Gauteng is looking for a Marketing Assistant to enhance its web and social media presence. The successful candidate will be responsible for implementing marketing strategies, managing budgets, and maintaining customer relations. A marketing qualification and 3 years of experience in marketing are preferred. This role requires strong interpersonal skills and proficiency in MS Office.

Qualifications

• Minimum of 3 years of experience in marketing and managing social media platforms.
• Experience in marketing and event management is preferred.
• Fully computer literate with the MS suite of products.

Responsibilities

• Assist with implementing the marketing strategy for the Shopping Centre.
• Manage the Company's social media platforms and website.
• Develop effective public relations with external contacts and media.
• Assist with the administration of income and expenses.

Skills

Interpersonal skills

Organizational abilities

Analytical abilities

Writing skills

Education

Matric

Marketing qualification

Tools

MS Office Suite

Job description

POSITION PURPOSE

The Marketing Assistant is responsible for full scope of web site and social media presence. Performs marketing research as needed. Assists with all elements of marketing as and where required. Customer Relations inclduing Public Relations and ensures that the Company’s professional reputation is projected and maintained.

ESSENTIAL FUNCTIONS AND BASIC DUTIES

1. Assumes responsibility for the following tasks regarding the Marketing Function:
   1. Assists with the implementing the marketing strategy for the Shopping Centre
   2. Assists with the implementing the brand strategy across all platforms.
   3. Assists with the managing and implementing of the print, digital and social media.
   4. Assists with effectively managing the marketing budget and planning of annual budget, driving cost efficiencies.
   5. Assists with maintaining regular research initiatives, driving the consumer engagement strategy and tenant mix engagement strategy.
   6. Assists with managing integrated communications strategy across all brand and promotional platforms.
2. Assumes responsibility for developing and maintaining effective public relations with customers, marketing professionals and external business contacts.
   1. Timely response to all web, email and Facebook enquiries received.
   2. Assists with establishing and implementing effective communication with outside contacts including media.
   3. Assists with establishing and implementing effective communication with public, tenants and service providers.
   4. Assists with maintaining contact with existing and potential clients to promote exhibition sales.
   5. Ensures that requests and questions are promptly, appropriately and courteously resolved.
   6. Ensures that the Company’s professional reputation is maintained.
3. Assumes responsibility for the following tasks regarding Income and Expenses.
   1. Assists with meeting of monthly and annual Income targets for Exhibitions and Indoor Advertising.
   2. Assists with meeting of monthly and annual Expenses according to the Strategies and budget.
   3. Obtain quotations as required.
   4. Assists with sourcing and securing new exhibitors/advertisers.
   5. Assists with providing exhibitor information to security and management.
   6. Relationship building with current exhibitors/advertisers.
   7. Assists with preparing contracts, ensure they are invoices and invoices are paid for exhibitions.
   8. Assists with administration of Income and Debtors including paperwork trail and financial requirements with ISO standards. These include quotes, invoicing, collection of funds, authorizing and debtor’s control.
   9. Assists with administration of Expenses and suppliers, including paperwork trail and financial requirements with ISO standards. These include obtaining quotations, raising purchase orders, obtaining Invoices and statements, submissions to Finance for payment, loading of suppliers on the system.
   10. Assists with Weekly and Monthly reports.
   11. Assists with Design of all marketing materials
   12. Assist with the implementations of all exhibition expos
   13. Assist with ensuring that all FICA and legal requirements are adhered to at all times
   14. Assist with ensuring that all exhibition displays are quality checked pre and post set up
   15. Assist with ensuring that use of pop up store space is in line with all lease and operational requirements
4. Assumes responsibility for related duties as required or assigned (not limited to).
   1. Ensures that work area is clean, secure, and well maintained.
   2. Completes special projects as assigned.
   3. Assist with other periodic duties as required.
   4. Assists with Budgets and Forecasts.
   5. Full Social media responsibility and administrator of Facebook, Instagram, Website and any other social media platforms that are required.
   6. Daily updates and uploads to the web site and social media platforms
   7. Seek new marketing opportunities
   8. Campaign updates
   9. Tenant Promotion Uploads
   10. Google Review responses
   11. Google Questions responses
   12. Collecting Tenant Specials for advertising
   13. Prepare monthly Tenant newsletters first draft for Marketing Manager to approve
   14. Manage all internal signage and brief to designer
   15. Internal photos, directory signs, Dustbin images/advertising, snapper frame images/advertising
   16. Updating posters in the mall on a weekly basis
   17. Dealing with General Marketing duties when Joanne is not available
   18. Collecting Tenant Turnover performance information
   19. Assist the marketing manager with all marketing activities, events, etc as well as exhibitions so as to be able to fill in for the Marketing Manager when she is on leave or off sick.

PERFORMANCE MEASUREMENTS

1. Management of all social media platforms and web site.
2. Marketing research is valid, reliable, and a useful tool for management.
3. Marketing programs and campaigns are appropriate, effective and reviewed regularly.
4. Professional and effective public relations are communicated and maintained.
5. Management is appropriately informed of area activities and of any significant problems. Required reports are accurate and timely. Suggestions for improved performance are provided.
6. Income targets are monitored and strategies to improve and meet targets are implemented. Administration and Financial requirements are adhered to.
7. Marketing expenses are in line with campaigns and budgets. Administration and Financial requirements are adhered to.
8. Assist with Budgets and Forecasts.
9. Completion of special projects as assigned.

EDUCATION/CERTIFICATION

• Matric
• A marketing qualification will be advantageous
• Fully computer literate with MS suite of products

REQUIRED KNOWLEDGE

• Knowledge of Company products and services.
• Understanding of sales and promotion techniques.
• Familiarity with local marketing vendors.
• Administration of Financial understanding.

EXPERIENCE REQUIRED

• Minimum of 3 years of experience in marketing, managing social media platforms – Facebook, Instagram, Web Site
• Marketing and event management experience

SKILLS/ABILITIES

• Strong interpersonal and public relations skills.
• Excellent organizational and analytical abilities.
• Solid writing skills.
• Able to operate computer applications.
• Able to manage and deliver KPI’s.