Marketing and Engagement Specialist | Remote

The Recruitment Council; South Africa; Remote; ZAR 600,000 - 800,000; Full time

Job summary

A leading recruitment agency in South Africa seeks a Marketing and Engagement Specialist. The ideal candidate will have 8-12 years of experience in marketing within the financial services sector, helping to execute marketing strategies and enhance brand presence. This role requires strong communication skills and expertise in digital marketing strategies to drive both B2B and B2C engagement.

Qualifications

• 8-12 years of experience in marketing and communication, ideally at a senior level.
• Experience executing impactful marketing strategies leveraging digital channels.
• Ability to deliver presentations to senior leadership.

Responsibilities

• Support marketing and flagship initiatives to drive engagement.
• Collaborate with teams to address business requirements.
• Oversee agencies to implement campaigns.
• Ensure timely delivery of projects aligned with marketing objectives.

Skills

Excellent verbal and written communication skills

Strong planning and organizational abilities

In-depth knowledge of Business and Financial Services

Expertise in developing content for online platforms

Hands-on experience with web analytics tools

Project management skills

Attention to detail

Education

BSc/MSc degree in Marketing or related field

Job description

Overview

Our client is looking for a creative thinker with a passion for marketing and a drive to achieve measurable results, who wants to join their team as their Marketing and Engagement Specialist. In this role you will assist the Marketing and Communications Manager with the execution of the company’s go- to Market Strategy, positioning the company as an industry leader with holistic and integrated offerings underpinned by best-in class solutions.

Qualifications and Experience

8-12 years relevant experience in marketing and communication, preferably within the financial services or agency environment, of which 3 – 4 years where ideally at senior specialist and/or leadership position of a business where duties involved executing impactful marketing strategies (brand value, brand love, bottom line) that heavily leverage digital channels, platforms and technologies in facilitating effective brand marketing programs and messages across diverse stakeholders. BSc/MSc degree in Marketing or related field.

Key Requirements and Capabilities

• Excellent verbal and written communication skills
• Strong planning, organizational, and problem-solving abilities
• In-depth knowledge of the Business and Financial Services landscape, product, and service offerings.
• Demonstrated expertise in developing content and managing communications on online platforms including approved business social media channels such as LinkedIn
• Advanced ability to draw reports to support Marketing and Communications Manager in delivering presentations to senior leadership, executives, and regular stakeholders to facilitate appropriate strategy decision-making across the business
• Hands-on experience with web analytics tools
• Project Management and delivery
• Strong attention to detail and time management skills

Key Responsibilities

• Support marketing and flagship initiatives to drive B2B and B2C engagement
• Collaborate with cross-functional teams to identify and address business requirements
• Oversee above-the-line and below the line agencies and service providers to implement campaigns
• Ensure timeous delivery of projects/campaigns aligned to the overall business/marketing objectives and appropriate allocation of budgets to ensure ROI for planned programmes.
• Advise and provide recommendations on the development of marketing programs
• Provide guidance on marketing best practice across the value chain
• Utilise online platforms and analytics optimise and measure marketing campaigns
• Build and maintain a strong brand presence across online and offline channels

Personal qualities

• Flexible and Adaptable – Rebounding from setbacks and adversity when facing difficult situations.
• Courage – Stepping up to address difficult issues, saying what needs to be said.
• Manages Complexity – Demonstrated ability and proven record to make complex decisions.
• Ensures Accountability – Holding self and others accountable to meet commitments.
• Plans and Aligns – Planning and prioritising work to meet commitments aligned to organisational goals

Core Competencies

• Cultivates Innovation by creating new and better ways for the organisation to be successful.
• Client Focus – Building strong customer relationships and delivering customer-centric solutions.
• Drives Results – Consistently achieving results and meets deadlines, even under tough circumstances.
• Collaborates – Building partnerships and working collaboratively with others to meet shared objectives.
• Resilience – Rebounding from setbacks and adversity when facing difficult situations.