Marketing Analytics & Insights Lead — Remote

Pacific International Insurance (Au / Nz); Remote; ZAR 600 000 - 800 000; Full time

Job summary

A leading pet insurance provider is seeking a Marketing Analyst in South Africa. Focus on driving business impact through data analytics, collaborating cross-functionally, and optimizing marketing strategies. Requires 5+ years in digital marketing analytics, strong PPC and SEO knowledge, and proficiency with various analytical tools. This full-time role offers remote work flexibility or office location in George, South Africa.

Qualifications

• 5+ years in digital marketing analytics or performance marketing.
• Experience managing and analysing large digital marketing budgets.
• Excellent analytical, communication, and stakeholder engagement skills.

Responsibilities

• Collect and analyse marketing data to support strategic decision-making.
• Deliver reporting across digital channels.
• Track and analyse KPIs, ROI, CPL, and CPA.

Skills

Digital marketing analytics

PPC

SEO

CRO strategies

Stakeholder engagement

Education

Diploma in Marketing, Communications, Digital Media, or related field

Tools

Google Analytics

Google Tag Manager

Meta Ads Manager

LinkedIn Ads

YouTube

TikTok

Job description

A leading pet insurance provider is seeking a Marketing Analyst in South Africa. Focus on driving business impact through data analytics, collaborating cross-functionally, and optimizing marketing strategies. Requires 5+ years in digital marketing analytics, strong PPC and SEO knowledge, and proficiency with various analytical tools. This full-time role offers remote work flexibility or office location in George, South Africa.