Marketing Analyst

Pacific International Insurance (Au / Nz); Gauteng; On-site; ZAR 600 000 - 800 000; Full time

Job summary

A leading pet insurance provider is seeking a Marketing Analyst in South Africa. Focus on driving business impact through data analytics, collaborating cross-functionally, and optimizing marketing strategies. Requires 5+ years in digital marketing analytics, strong PPC and SEO knowledge, and proficiency with various analytical tools. This full-time role offers remote work flexibility or office location in George, South Africa.

Qualifications

• 5+ years in digital marketing analytics or performance marketing.
• Experience managing and analysing large digital marketing budgets.
• Excellent analytical, communication, and stakeholder engagement skills.

Responsibilities

• Collect and analyse marketing data to support strategic decision-making.
• Deliver reporting across digital channels.
• Track and analyse KPIs, ROI, CPL, and CPA.

Skills

Digital marketing analytics

PPC

SEO

CRO strategies

Stakeholder engagement

Education

Diploma in Marketing, Communications, Digital Media, or related field

Tools

Google Analytics

Google Tag Manager

Meta Ads Manager

LinkedIn Ads

YouTube

TikTok

Job description

Join to apply for theMarketing Analystrole atPacific International Insurance (AU / NZ)

Are you passionate about turning data into actionable insights that drive real business impact?

Join Pacific International Insurance, a purpose-driven Australian pet insurance provider, and help us enhance customer experience, optimise media spend, and improve campaign performance through smart, strategic analytics.

We're launching an exciting new pet insurance brand in Australia, and we're looking for aMarketing Analyst who thrives in a data-rich environment and enjoys collaborating across teams to deliver end-to-end marketing analytics that fuel growth.

Key Responsibilities

Marketing Analytics & Insights

Collect, analyse, and interpret marketing data to support strategic decision‑making.

Deliver timely, accurate, and meaningful reporting across digital channels.

Present actionable insights to stakeholders to improve campaign performance and customer engagement.

Performance Monitoring & Optimisation

Track and analyse KPIs, ROI, CPL, and CPA across paid and organic channels.

Use tools like Google Analytics, Google Tag Manager, and CRO platforms to monitor and optimise performance.

Conduct A / B testing and support conversion rate optimisation (CRO) strategies.

Campaign & Budget Support

Collaborate with the Head of Marketing to manage digital channel mix and budget allocation.

Partner with the Digital Marketing Specialist to ensure accurate tracking and performance measurement.

Identify high‑performing channels and recommend budget shifts to maximise ROI.

Support keyword research and SEO performance tracking.

Collaborate with content and development teams to improve organic visibility and website performance.

Customer Journey & Compliance

Align analytics with customer lifecycle stages in partnership with CRM and product teams.

Ensure all data and reporting practices comply with legal and regulatory standards.

Cross‑Functional Collaboration

Work closely with email, social, and offline marketing teams to ensure cohesive reporting and insights.

Support agency‑managed campaigns with performance data and recommendations.

Qualifications

5+ years in digital marketing analytics or performance marketing.

Experience managing and analysing large digital marketing budgets.

Strong understanding of PPC, CPC, SEO, and CRO strategies.

Proficiency in Google Analytics, Google Tag Manager, Meta Ads Manager, LinkedIn Ads, YouTube, TikTok, and programmatic DSPs.

Excellent analytical, communication, and stakeholder engagement skills.

Ability to manage multiple projects and meet deadlines in a remote environment.

Bonus Points For

• Experience in insurance or pet care industries.
• Familiarity with the Australian regulatory environment.
• Diploma in Marketing, Communications, Digital Media, or related field.
• Passion for pets or animal welfare.

Where you'll work

Either remotely within South Africa or, at our office in the beautiful town of George in the heart of South Africa's stunning Garden Route.

Working hours will be semi‑aligned to the Australian time zone : 06 : 00 to 15 : 00 SA time giving you more free time later in your day.

Why work with us?

At Pacific International Insurance, we're not just about policies, we're about pets.

Join a team that values innovation, purpose, and creating Soft Landings.

You'll be helping pet owners across Australia make informed, stress‑free decisions about their pets' health and wellbeing.

Ready to Apply?

If you're excited to use data to make a difference in the lives of pets and their owners, we'd love to hear from you!

Apply nowand help us build smarter, more impactful marketing—one insight at a time.

Seniority level

Mid-Senior level

Employment type

Full‑time

Job function

Marketing

Industries

Insurance