1. Strategic Leadership & Governance
- Define and drive the overall vision, mission, and long-term strategy of the distributor.
- Develop and implement annual and multi-year business plans aligned with group / global objectives.
- Ensure compliance with local laws, corporate governance, and regional regulatory requirements.
- Report to the Board / Shareholders on business performance, risks, and opportunities.
2. Business Development & Market Growth
- Oversee brand positioning, product portfolio expansion, and dealer network development.
- Identify new market opportunities across Africa (new countries, regions, or market segments).
- Negotiate and maintain distribution agreements with OEMs and principals.
- Develop strategic alliances with service providers, financiers, and government stakeholders.
3. Sales & Marketing Oversight
- Set and monitor sales targets for wholesale and retail channels.
- Guide marketing strategies to strengthen brand presence and customer loyalty.
- Ensure competitive pricing strategies aligned with market conditions.
- Drive digital transformation in sales, CRM, and customer engagement.
4. Operations & Supply Chain Management
- Oversee vehicle importation, logistics, warehousing, and distribution processes.
- Ensure efficiency in supply chain, customs clearance, and parts availability.
- Implement operational excellence initiatives to improve cost control and service levels.
- Establish aftersales and service strategies to maximize customer retention.
5. Financial Management
- Full accountability for P&L, cash flow, and balance sheet performance.
- Secure financing for growth, including inventory financing and capital investments.
- Ensure robust risk management, credit control, and cost optimization.
- Present financial performance reports to stakeholders and implement corrective actions.
6. Human Capital & Leadership
- Build and lead a high-performing, culturally diverse management team.
- Drive succession planning, training, and skills development aligned with local needs.
- Foster a performance-driven culture with accountability and integrity.
- Ensure compliance with labor laws and equitable HR practices.
7. Stakeholder & Government Relations
- Maintain relationships with OEM partners, regulatory authorities, and local governments.
- Represent the distributor in industry forums, business chambers, and trade associations.
- Navigate import policies, tax regimes, and local content requirements.
- Engage with financial institutions, investors, and community stakeholders.
8. Innovation & Transformation
- Lead digitalization initiatives in operations, sales, and customer service.
- Introduce mobility solutions (leasing, rentals, EVs, shared mobility) to adapt to changing markets.
- Champion sustainability initiatives (EV adoption, green logistics, carbon footprint reduction).
- Drive continuous improvement through data-driven decision-making.
9. Risk & Compliance
- Identify and mitigate business, political, and economic risks in African markets.
- Ensure strict compliance with OEM standards, distributor agreements, and ethical codes.
- Oversee internal controls, audits, and anti-fraud measures.
- Implement health, safety, and environmental standards across operations.