Manager: Marketing (Sport)

South African Broadcasting Corporation; Durban North; On-site; ZAR 600 000 - 800 000; Full time

Job summary

A leading public broadcasting organization is looking for a Marketing Manager to develop and implement effective marketing strategies aimed at increasing audience retention and market share. The ideal candidate will have over 6 years of experience in marketing with at least 3 years in a supervisory role. Responsibilities include stakeholder communication, financial management, and the enhancement of marketing initiatives. This position is pivotal in ensuring the marketing team meets its goals efficiently.

Qualifications

• Minimum of 6 years’ experience in Marketing and Events with 3 years in a Supervisory role.
• Understand policies, SOP, and procedures related to the radio industry.
• Stay updated on industry trends.

Responsibilities

• Develop and implement the marketing strategy.
• Communicate and collaborate with media houses.
• Manage marketing budget and explore alternative revenue streams.
• Provide direction on staff retention and development.

Skills

Strategic marketing development

Stakeholder communication

Market analysis

Financial management

Leadership

Education

Bachelor’s Degree in Marketing or related disciplines (NQF7)

Job description

Requisition ID12654-Posted -Corporate Affairs & Marketing-SABC Marketing-GP - Auckland Park

Division : Corporate Affairs and Marketing

Position ID : 60017582

RE-ADVERTISEMENT

Closing Date: 13 JANUARY 2026

Reporting to Head Marketing: Platforms and Channels : To develop marketing strategy to attract and retain specific audiences and increase market share in order for Sales to maximise revenue.

DUTIES AND RESPONSIBILITIES

• DEVELOP AND IMPLEMENT THE MARKETING STRATEGY
• Develop and implement strategic marketing and brand plans, in order to retain and increase current market share.
• Develop and implement trade and consumer strategy.
• Develop the business case for the implementation of marketing strategy.
• Identify marketing opportunities by identifying consumer requirements; defining market, competitors’ share, and competitors’ advantages and weaknesses; forecasting projected business.
• Improve programme marketability and profitability by researching, identifying, and capitalising on market opportunities.
• BUSINESS OPERATIONAL EFFICIENCY AND STAKEHOLDER RELATIONS
• Communicate and sustain rapport with all media houses to ensure effective publicity of the station.
• Develop and Present to internal and external stakeholder to enhance communication, awareness and buy-in
• Obtain market share by planning, developing, implementing and evaluating advertising, merchandising, publicity and trade and consumer promotion programs.
• Interact with the internal service providers and ensure alignment to specific marketing strategy.
• Manage, maintain and expand customer relationships, exploit specific needs, anticipate and explore new opportunities.
• Collect, analyse and present marketing information to management.
• Synergise and provide information to Sales & Marketing for trade marketing purposes.
• Interaction with Sport sales to ensure that product campaign runs smoothly and is on time for on- air production.
• FINANCIAL MANAGEMENT
• Plan, determine, manage and ensure cost-effective utilisation of marketing budget.
• Identify and exploit alternative revenue streams.
• Accountable for all Marketing related events and execution thereof.
• LEADERSHIP AND PEOPLE MANAGEMENT
• Effective implementation of Performance Management System in accordance with organizational policy and procedures
• Manage adequate staffing for workload and effective leadership (leave Management).
• Effective briefing and communication with department staff
• Personal Development Plans (PDP) for all staff members
• Provide direction on the retention and attraction of staff
• Individual coaching and mentoring conducted on an on-going basis to meet performance needs
• Transfer of skills in line with succession planning best practice to the team.
• REPORTING AND DOCUMENTATION
• Provide monthly and quarterly reports (CSI and Digital)
• Post campaign and events analysis reports
• Maintain and update the electronic and manual filing system

INHERENT/MINIMUM REQUIREMENTS

QUALIFICATIONS

• Bachelor’s Degree in Marketing, Communication or related disciplines (NQF7)

EXPERIENCE

• 6 Years’ experience in Marketing and Events of which 3 years should be on Supervisory Level.

KNOWLEDGE

• Understand of policy, SOP and procedures relating radio industry
• Stay abreast of industry trends.
• Development of strategy
• Understanding Public finance Management Act